# 80 - Talking packaging design with Joey Rippole from Conran Design Group

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-10-19
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-19-80-talking-packaging-design-with-joey-rippole-from-conran-design-group
- Listen: https://encase.substack.com/p/80-talking-packaging-design-with-900

## Summary

Joey Rippole, a designer at Conran Design Group, discusses his transition from architecture to packaging design and the interdisciplinary nature of the work. He explains how packaging serves as a tangible extension of brand strategy, particularly in the healthcare and pharmaceutical sectors where functional constraints and patient perception create complex design challenges. Rippole highlights the increased importance of packaging in the e-commerce era, where the unboxing experience replaces the retail shelf interaction, requiring brands to invest more heavily in structural and visual design to drive value.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-19-80-talking-packaging-design-with-joey-rippole-from-conran-design-group#t=1) Introduction and Joey's Background
- [3:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-19-80-talking-packaging-design-with-joey-rippole-from-conran-design-group#t=219) From Architecture to Brand Strategy
- [19:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-19-80-talking-packaging-design-with-joey-rippole-from-conran-design-group#t=1185) The Role of Packaging in E-commerce
- [28:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-19-80-talking-packaging-design-with-joey-rippole-from-conran-design-group#t=1729) Challenges in Healthcare and Pharma Packaging
- [35:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-19-80-talking-packaging-design-with-joey-rippole-from-conran-design-group#t=2114) Interdisciplinary Perspectives and Conclusion

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- Conran Design Group (company)
- Pfizer (company)

## Related episodes from other shows

- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [230: Product Packaging Advice for Your New Hardware Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-06-14-230-product-packaging-advice-for-your-new-hardware-invention) (Product Startup)
- [Why This Architect is Choosing to Build a National CPG Wellness Brand](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-02-why-this-architect-is-choosing-to-build-a-national-cpg-wellness-brand) (The Startup CPG Podcast)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)

## Citing this page

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