# 79 - Talking Club Store Packaging with Michael Carrier

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-10-12
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier
- Listen: https://encase.substack.com/p/79-talking-club-store-packaging-with-01d

## Summary

Michael Carrier, Director of Package Development at Berkeley International and principal of Club Store Packaging, explains how to optimize packaging for the unique constraints of club stores like Costco. He details the '5 by 5 rule' for visibility, the critical importance of designing for 'shoppable pallets' rather than just retail boxes, and the logistical challenges of palette efficiency versus dollar-value caps. Carrier also discusses the domestic kitting and repacking processes required to adapt products for club store distribution.

## Chapters

- [0:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier#t=11) Introduction and Guest Background
- [13:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier#t=810) Berkeley International's Role in Club Packaging
- [15:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier#t=959) The 5 by 5 Rule and Visual Strategy
- [24:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier#t=1440) Palette Efficiency and Dollar Caps
- [30:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier#t=1810) Domestic Kitting and Repacking
- [31:57](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier#t=1917) Key Takeaways for Brands

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- Berkeley International (company)
- Costco (company)
- Sonos Roam (product)
- Trivexin (product)
- Otterbox (company)
- Target (company)
- Sony Electronics (company)

## Related episodes from other shows

- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [#217 - Creative Briefs 101 with Janice Greenwald and Kat Karpati](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-07-217-creative-briefs-101-with-janice-greenwald-and-kat-karpati) (The Startup CPG Podcast)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [139: How to Scale Your Physical Product in Retail Stores](https://hardwarepodcasts.com/podcast/product-startup/2022-08-31-139-how-to-scale-your-physical-product-in-retail-stores) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2021-10-12-79-talking-club-store-packaging-with-michael-carrier. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.