# 74 - They make and fill aluminum cans! Talking can packaging disruption with Eric at Vobev

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-09-16
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-16-74-they-make-and-fill-aluminum-cans-talking-can-packaging-disruption-with-eric-a
- Listen: https://encase.substack.com/p/74-they-make-and-fill-aluminum-cans-ea9

## Summary

Eric Kutnahosky, General Manager of Vobev, discusses the company's new 1.2 million square foot facility in Utah, which vertically integrates aluminum can manufacturing and filling under one roof. He explains how Vobev addresses the supply chain gap for mid-size and small beverage brands by condensing logistics and offering flexible production for products like sparkling water, beer, and wine. Kutnahosky also details the company's strategy for navigating the current labor market by focusing on empowerment and competitive wages to become an employer of choice in Salt Lake Valley.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-16-74-they-make-and-fill-aluminum-cans-talking-can-packaging-disruption-with-eric-a#t=1) Introduction and Eric's Background
- [14:38](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-16-74-they-make-and-fill-aluminum-cans-talking-can-packaging-disruption-with-eric-a#t=878) Vobev's Vertical Integration Model
- [22:33](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-16-74-they-make-and-fill-aluminum-cans-talking-can-packaging-disruption-with-eric-a#t=1353) Target Market and Product Categories
- [28:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-16-74-they-make-and-fill-aluminum-cans-talking-can-packaging-disruption-with-eric-a#t=1729) Labor Strategy and Hiring
- [32:57](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-16-74-they-make-and-fill-aluminum-cans-talking-can-packaging-disruption-with-eric-a#t=1977) Sustainability and Future Outlook

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies

## Mentioned

- Vobev (company)
- PackIOT (company)
- Liquid Death (company)

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## Citing this page

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