# 71 - Talking Carbon Capture with Greg Constantine from Air Company

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-08-26
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company
- Listen: https://encase.substack.com/p/71-talking-carbon-capture-with-greg-be2

## Summary

Greg Constantine, co-founder of Air Company, explains how his company captures atmospheric carbon dioxide to produce ethanol for spirits like vodka and hand sanitizer. He discusses the strategic decision to launch with a high-purity alcohol product to educate consumers and generate revenue, as well as the company's expansion into sustainable packaging innovations. Constantine also highlights the challenges of distribution, particularly in restrictive markets like Utah, and the broader industry issue of excessive packaging waste in e-commerce.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company#t=9) Introduction and Origin Story
- [3:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company#t=209) Founding Air Company and Choosing Vodka
- [10:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company#t=612) Carbon Capture Technology and Product Pivot
- [12:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company#t=725) Sustainability and Packaging Innovations
- [21:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company#t=1315) Distribution Challenges and Market Expansion
- [23:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company#t=1427) Industry Critique: Overpackaging and Supply Chains

## Topics

- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Air Company (company)
- Forbes (other)
- Amazon (company)
- Terracycle (company)

## Related episodes from other shows

- [Founder Feature: Spencer Hoddeson, Gay Water](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-12-27-founder-feature-spencer-hoddeson-gay-water) (The Startup CPG Podcast)
- [Create All-Natural Cocktails in 2 Minutes with Steep't](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept) (The Startup CPG Podcast)
- [Spindrift: Bill Creelman](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-13-spindrift-bill-creelman) (How I Built This)
- [Founder Feature: Ranwei Chiang of Abstinence Spirits](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-07-founder-feature-ranwei-chiang-of-abstinence-spirits) (The Startup CPG Podcast)
- [Athletic Brewing Company: Bill Shufelt](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-11-18-athletic-brewing-company-bill-shufelt) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-26-71-talking-carbon-capture-with-greg-constantine-from-air-company. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.