# 66 - Matthew Wright CEO of Specright

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-07-13
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright
- Listen: https://encase.substack.com/p/66-matthew-wright-ceo-of-specright-b88

## Summary

Matthew Wright, CEO of Specright, discusses the evolution of the packaging industry from low-complexity corrugated manufacturing to the current 'golden age' driven by e-commerce and sustainability demands. He explains how Specright solves the problem of fragmented data by providing a cloud-based spec management platform that links product specifications, reducing waste and improving supply chain visibility for brands like Beyond Meat and J&J. Wright shares his journey from corporate roles at International Paper to founding the company, emphasizing the need for C-suite involvement in packaging strategy.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright#t=3) Introduction and Matthew Wright's Background
- [2:41](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright#t=161) Career History: From Corrugated to Corporate
- [12:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright#t=729) The Rise of Packaging Complexity and the Golden Age
- [16:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright#t=1013) Founding Specright and the Problem of Bad Data
- [20:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright#t=1258) Specright's Solution: DNA-Level Spec Management
- [30:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-07-13-66-matthew-wright-ceo-of-specright#t=1846) Sustainability, Waste Reduction, and Future Vision

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- Specright (company)
- Beyond Meat (company)
- J&J (company)
- International Paper (company)
- UnionCamp (company)
- Temple Inland (company)
- Pantone (product)
- IKEA (company)
- Amazon (company)
- Whole Foods (company)
- BJ's (company)
- Kellogg's (company)
- Greenway Farm (company)
- McDonald Packaging (company)
- Wright Pack (company)
- President Container (company)

## Related episodes from other shows

- [Adapting to New Manufacturing Technology w/ Matthew Wright](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-18-adapting-to-new-manufacturing-technology-w-matthew-wright) (The Manufacturing Executive)
- [The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar) (The Manufacturing Executive)
- [Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch) (Manufacturing Happy Hour)
- [Electronica 24: From Crisis Management to Strategic Efficiency, with Cofactr CEO Matthew Haber](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronica-24-from-crisis-management-to-strategic-efficiency-with-cofactr-ceo-m) (EMS@C-LEVEL)
- [An Interview with Scott Miller (2nd)](https://hardwarepodcasts.com/podcast/the-amp-hour/2019-07-22-an-interview-with-scott-miller-2nd) (The Amp Hour)

## Citing this page

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