# 65 - Beth Smith, CEO of Sticker Giant

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-06-29
- Length: 45m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant
- Listen: https://encase.substack.com/p/65-beth-smith-ceo-of-sticker-giant-b8c

## Summary

Beth Smith, CEO of Sticker Giant, discusses her non-traditional career path from UPS to therapy and back to business, and how she applies these experiences to lead the Longmont-based sticker and label manufacturer. She explains Sticker Giant's 'five rights' management philosophy, their commitment to printing political neutrality, and their strategic focus on featuring underrepresented founders through their blog and podcast. The conversation highlights the company's rapid growth during the pandemic, shifting from promotional stickers to labels, and their efforts to foster a diverse, inclusive, and fun workplace culture.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant#t=1) Introduction: Beth Smith and Sticker Giant
- [5:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant#t=316) Beth Smith's Non-Traditional Career Journey
- [14:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant#t=868) Navigating Social and Political Neutrality
- [23:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant#t=1428) Sticker Giant's Culture and the 'Five Rights'
- [33:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant#t=1989) Brand Identity and Marketing Strategy
- [37:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-29-65-beth-smith-ceo-of-sticker-giant#t=2263) Supporting Underrepresented Founders and DEI

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Sticker Giant (company)
- Continuum XR (company)
- UPS (company)
- Liberty University (other)
- Naropa University (other)
- Zingerman's Delicatessen (company)
- Ari Weinzweig (other)
- TLMI (other)

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