# 64 - Deborah Corn, The Intergalactic Ambassador to the Printerverse!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-06-22
- Length: 52m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse
- Listen: https://encase.substack.com/p/64-deborah-corn-the-intergalactic-531

## Summary

Deborah Corn, founder of Print Media Center and host of 'Podcasts from the Printerverse,' discusses her journey from advertising production to becoming an industry connector through community initiatives like Project Peacock and Girls Who Print. She explains how she identified a knowledge gap between commercial printers and brand clients, leading her to launch a podcast platform that focuses on applications and business results rather than technical press specifications. Corn details the strategic shift of commercial printers into short-run packaging, such as folding cartons and subscription boxes, to escape the volatility of direct mail, while emphasizing the importance of authenticity, sustainability, and personal branding in building long-term B2B relationships.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse#t=3) Introduction: Deborah Corn and Print Media Center
- [2:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse#t=179) Corn's Career Path and the Origin of Print Media Center
- [7:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse#t=464) Commercial Printers Shifting to Short-Run Packaging
- [13:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse#t=816) Launching 'Podcasts from the Printerverse' and Community Building
- [24:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse#t=1460) Personal Branding, Authenticity, and Gen Z/Millennial Values
- [36:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse#t=2176) Project Peacock, Girls Who Print, and Industry Initiatives

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

early-stage companies

## Mentioned

- Print Media Center (other)
- Project Peacock (other)
- Girls Who Print (other)
- Sherwin Williams (company)
- Drupa (other)
- Graph Expo (other)

## Related episodes from other shows

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- [Meet Our New Host](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host) (The Startup CPG Podcast)
- [T-24-003 : Christina Perla - Industrial Designer to On Demand Manufacturing](https://hardwarepodcasts.com/podcast/tradeoffs/2024-10-09-t-24-003-christina-perla-industrial-designer-to-on-demand-manufacturing) (TRADEOFFS)
- [Afterschool Podcast, Episode 9 - Rusty Meadows (10/21)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-9-rusty-meadows-10-21) (Core77 Podcast)
- [#180 - Meet the Startup CPG Editor: Caitlin Bricker](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-28-180-meet-the-startup-cpg-editor-caitlin-bricker) (The Startup CPG Podcast)

## Citing this page

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