# 58 - Lisa Curtin, Head of Global Strategy at brandkey Graphics

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-03-26
- Length: 44m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics
- Listen: https://encase.substack.com/p/58-lisa-curtin-head-of-global-strategy-d6d

## Summary

Lisa Curtin, Head of Global Strategy at brandkey Graphics, discusses how her company’s cloud-based ecosystem connects brand owners, printers, and vendors to standardize packaging specifications and reduce waste. She explains that brandkey’s platform allows stakeholders to collaboratively define realistic quality tolerances rather than adhering to rigid, one-size-fits-all standards, which significantly reduces material waste during production runs. Curtin also highlights how the platform tracks sustainability certifications like FSC and diversity initiatives, enabling brands to verify their supply chain compliance in real time. The conversation emphasizes that reducing waste through better collaboration and lean principles is critical for both profitability and meeting the demands of diverse, modern consumers.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics#t=10) Introduction: Lisa Curtin and brandkey Graphics
- [4:40](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics#t=280) Lisa Curtin's Career: From Digital Asset Management to brandkey
- [21:38](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics#t=1298) brandkey's Ecosystem: Standardizing Packaging Specifications
- [28:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics#t=1717) Tracking Sustainability and Diversity in the Supply Chain
- [34:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics#t=2091) The Business Case for Diversity and Inclusion
- [40:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-58-lisa-curtin-head-of-global-strategy-at-brandkey-graphics#t=2410) Reducing Waste as the Primary Goal for Packaging

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- brandkey Graphics (company)
- GMI (company)
- FSC (other)
- Target (company)
- Wait Fern Foods (company)

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## Citing this page

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