# 56 - Cory Connors, TikTok star, Host of the Sustainable Packaging Podcast

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-03-24
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast
- Listen: https://encase.substack.com/p/56-cory-connors-tiktok-star-host-325

## Summary

Cory Connors, a packaging consultant for the global company Orora Landsberg, discusses his transition into social media to educate the industry on sustainable packaging. He details his strategy for growing his TikTok presence, emphasizing consistency and adding value over self-promotion, and shares specific technical insights on right-sizing boxes and the recyclability of shredded paper. Connors also highlights the power of professional networks like LinkedIn and Clubhouse in facilitating global collaborations to replace plastic with paper-based solutions.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=10) Introduction and Guest Background
- [4:25](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=265) Role at Orora Landsberg and Corrugated Expertise
- [8:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=528) Sustainable Packaging Myths and Materials
- [10:41](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=641) Building a TikTok Presence and Consistency
- [18:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=1096) Social Media Strategy and Clubhouse Collaboration
- [27:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=1636) Right-Sizing Packaging and Void Fill Reduction
- [31:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-24-56-cory-connors-tiktok-star-host-of-the-sustainable-packaging-podcast#t=1915) Global Networking and Charity Work

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

large enterprises

## Mentioned

- Orora Landsberg (company)
- TikTok (tool)
- LinkedIn (tool)
- Clubhouse (tool)
- Gary Vainerchuk (other)
- Giami (product)
- Candle Lighters (other)

## Related episodes from other shows

- [#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-15-266-building-an-organic-social-media-following-with-lindzi-shanks-xo-marshmallow) (The Startup CPG Podcast)
- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-29-icymi-hibt-lab-the-sorry-girls-kelsey-macdermaid-and-becky-wright) (How I Built This)
- [Founder Feature: Justin Wolff of Junk Theory](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-14-founder-feature-justin-wolff-of-junk-theory) (The Startup CPG Podcast)
- [Go Where Your Audience Is (Which May Be TikTok) w/ Todd Clouser](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-18-go-where-your-audience-is-which-may-be-tiktok-w-todd-clouser) (The Manufacturing Executive)

## Citing this page

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