# 48 - Aimy Steadman, Co Founder and CGSDO at Future Proof

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-02-02
- Length: 44m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof
- Listen: https://encase.substack.com/p/48-aimy-steadman-co-founder-and-cgsdo-31c

## Summary

Aimy Steadman, Co-Founder and CGSDO at Future Proof, discusses the evolution of Beat Box Beverages from a local Austin startup to a national brand, highlighting their pivot from 5-liter boxed wine to single-serving 500ml Tetra Pak cartons. She details the company's crowdfunding campaign on WeFunder, their pursuit of B Corp certification to verify sustainability claims, and how they navigated the 2020 aluminum can shortage by relying on their Tetra Pak supply chain. Steadman emphasizes that Future Proof prioritizes carbon efficiency over perfect circularity, achieving plastic neutrality while maintaining a focus on fun and community engagement through the Naturally Network.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=10) Introduction: Adam Peek and Aimy Steadman
- [4:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=289) Future Proof History and Shark Tank Origins
- [11:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=668) B Corp Certification Process and Supply Chain Data
- [19:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=1189) Sustainability Philosophy: Carbon vs. Circularity
- [23:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=1438) Navigating the 2020 Aluminum Can Shortage
- [27:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=1640) Tetra Pak Recycling Challenges and Plastic Neutrality
- [38:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof#t=2281) The Naturally Network and Community Building

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)

## Most relevant to

companies scaling up

## Mentioned

- Future Proof (company)
- Beat Box Beverages (product)
- Shark Tank (other)
- WeFunder (other)
- Tetra Pak (product)
- B Corp (other)
- recyclecartons.com (other)
- Naturally Network (other)

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- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)
- [Founder Feature: Amna Mettmann of Brause](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-18-founder-feature-amna-mettmann-of-brause) (The Startup CPG Podcast)
- [Founder Feature: Haylee Jordan and Tom Eddleston of FABRIC](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-17-founder-feature-haylee-jordan-and-tom-eddleston-of-fabric) (The Startup CPG Podcast)
- [#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-08-29-105-equity-crowdfunding-insights-how-ghost-town-oats-is-cultivating-community-op) (The Startup CPG Podcast)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)

## Citing this page

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