# 47 - Brian Wagner from PTIS Global

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-01-26
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global
- Listen: https://encase.substack.com/p/47-brian-wagner-from-ptis-global-a6e

## Summary

Brian Wagner, founder of PTIS Global, discusses his career journey from General Foods and Kellogg's to co-founding and later reacquiring his packaging consulting firm. He outlines PTIS's evolution into a data-driven company offering 'packaging as a service,' leveraging AI and the 'Internet of Packaging' to help CPG brands navigate e-commerce and sustainability trends. Wagner emphasizes the Integrated Packaging Value Model, identifying the circular economy, e-commerce, and IoT as the three core drivers for future packaging strategy.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global#t=10) Introduction and Brian Wagner's Career Journey
- [9:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global#t=562) Founding, Selling, and Reacquiring PTIS Global
- [19:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global#t=1164) PTIS's Shift to Data Analytics and AI
- [24:40](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global#t=1480) The Integrated Packaging Value Model (IPVM)
- [35:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global#t=2120) The Internet of Packaging and Digital Marks
- [40:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-26-47-brian-wagner-from-ptis-global#t=2442) Ultra-Convenience and Future Trends for 2021

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- PTIS Global (company)
- General Foods (company)
- Kellogg's (company)
- Doxylent (company)
- Insure (product)
- Ellen MacArthur Foundation (company)
- Amazon (company)

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- [Reinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-09-reinventing-the-pizza-bagel-bagelverses-jacob-cooper-on-nostalgia-and-cpg) (The Startup CPG Podcast)
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## Citing this page

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