# 45 - Doug Renfro, President at Renfro Foods

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-01-12
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods
- Listen: https://encase.substack.com/p/45-doug-renfro-president-at-renfro-5d5

## Summary

Doug Renfro, President of Mrs. Renfro's, discusses the evolution of his family-owned salsa company from a garage startup to a major player in the salsa aisle, highlighting the strategic importance of their recent rebrand and packaging updates. He explains how the company manages its dual role as a brand owner and contract manufacturer for other private-label salsa brands, emphasizing the constraints of glass supply and ingredient sourcing. Renfro also touches on the challenges of intergenerational leadership, the impact of the pandemic on demand, and the critical issue of glass supply chain shortages.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods#t=10) Introduction and Company History
- [4:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods#t=245) Family Business Dynamics and Leadership
- [16:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods#t=969) The Rebranding Process and Packaging Strategy
- [24:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods#t=1460) Contract Manufacturing and Supply Chain Constraints
- [29:40](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods#t=1780) Sustainability and Waste Reduction
- [32:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-01-12-45-doug-renfro-president-at-renfro-foods#t=1962) Glass Supply Shortages and Future Outlook

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Mrs. Renfro's (product)
- Renfro Foods (company)
- Amazon (company)
- Whole Foods (company)
- General Motors (company)
- Ross Stores (company)

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## Citing this page

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