# 40 - Santiago Navarro, CEO of Garcon Wines

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2020-12-08
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-08-40-santiago-navarro-ceo-of-garcon-wines
- Listen: https://encase.substack.com/p/40-santiago-navarro-ceo-of-garcon-649

## Summary

Santiago Navarro, CEO and co-founder of Garcon Wines, explains how his company is disrupting the wine industry by replacing traditional round glass bottles with a flat, space-efficient bottle made from 100% recycled PET. He details the history of wine packaging, the logistical inefficiencies of glass, and the environmental benefits of their design, which reduces carbon footprint and shipping costs. Navarro discusses the company's collaboration with major partners like Amcor and DS Smith to scale production and their strategic focus on the mass-market wine segment where their solution offers the greatest impact.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-08-40-santiago-navarro-ceo-of-garcon-wines#t=10) Introduction and Guest Background
- [5:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-08-40-santiago-navarro-ceo-of-garcon-wines#t=337) History of Wine Packaging and the Problem with Glass
- [22:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-08-40-santiago-navarro-ceo-of-garcon-wines#t=1329) Garcon Wines' Flat Bottle Design and Material Choice
- [33:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-08-40-santiago-navarro-ceo-of-garcon-wines#t=2010) Logistical Efficiency and Carbon Footprint Reduction
- [40:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-08-40-santiago-navarro-ceo-of-garcon-wines#t=2419) Scaling Production and Industry Adoption

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

companies scaling up

## Mentioned

- Garcon Wines (company)
- Amcor (company)
- DS Smith (company)
- Acciona Wines (company)
- PET (material)
- PEF (material)

## Related episodes from other shows

- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [Barefoot Wine: Bonnie Harvey and Michael Houlihan](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-16-barefoot-wine-bonnie-harvey-and-michael-houlihan) (How I Built This)
- [Building the Rails to Eliminate Single-Use Plastic Water Bottles with Manuela Zoninsein, CEO and Founder at Kadeya](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2023-04-27-building-the-rails-to-eliminate-single-use-plastic-water-bottles-with-manuela-zo) (Hardware to Save a Planet)
- [Serial Entrepreneur: Gary Vaynerchuk](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk) (How I Built This)
- [Spencer Wright traces the evolution of the plastic bottle; why defective airbags still aren’t fixed; and how the Tylenol murders redefined packaging.](https://hardwarepodcasts.com/podcast/go-no-go/2025-12-16-spencer-wright-traces-the-evolution-of-the-plastic-bottle-why-defective-airbags) (Go/No-Go)

## Citing this page

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