# 39 - Jose Amado the Box Man!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2020-12-02
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man
- Listen: https://encase.substack.com/p/39-jose-amado-the-box-man-450

## Summary

Jose Amado, a sales professional with 26 years at Boutwell Owens (now Boutwell Packaging) in Fitchburg, Massachusetts, discusses his journey from entry-level warehouse work to sales and the company's shift toward digital printing. He explains how Boutwell Owens uses digital presses and laser cutters to offer low minimums, helping startups launch products and established brands reduce excess inventory. Amado also highlights the company's long-standing commitment to sustainability, including 100% wind power and water-based inks, and predicts a future where packaging must better withstand e-commerce shipping while maintaining brand storytelling.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man#t=10) Introduction and Sponsor Read
- [3:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man#t=202) Jose Amado's Career Journey at Boutwell Owens
- [10:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man#t=612) Personal Background and Moving to Massachusetts
- [16:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man#t=1019) Boutwell Owens' Digital Printing Capabilities
- [20:26](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man#t=1226) Industry Trends: Startups and Inventory Reduction
- [23:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man#t=1415) Sustainability Practices and Future of Packaging

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

established companies

## Mentioned

- Boutwell Owens (company)
- Boutwell Packaging (company)
- DocXellent (company)
- HP (other)

## Related episodes from other shows

- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [Ep. 30 - Avoiding Packaging Mistakes](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-10-ep-30-avoiding-packaging-mistakes) (Open Hardware Manufacturing Podcast)
- [#89 Packaging Design and Printing 101 with Kirk & Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-02-89-packaging-design-and-printing-101-with-kirk-kurtts) (The Startup CPG Podcast)
- [Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-13-ep-8-build-a-food-business-with-teeth-chloe-sorvino-forbes-magazine) (The Startup CPG Podcast)
- [Advice Line with Tim Ferriss](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-02-39-jose-amado-the-box-man. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.