# 38 - Jesse Genet CEO of Lumi

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2020-11-23
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi
- Listen: https://encase.substack.com/p/38-jesse-genet-ceo-of-lumi-c4c

## Summary

Jesse Genet, CEO of Lumi, explains how her previous experience with Kickstarter fulfillment failures and breakage inspired her to build a digital platform for packaging procurement and supply chain management. She details Lumi’s model of connecting brands with a global network of manufacturers while digitizing critical workflows like proof approvals and spec management to eliminate data integrity issues. Genet identifies the ideal customer as scaling e-commerce brands facing supply chain complexity, rather than early-stage startups, and advocates for greater price transparency in the traditionally opaque packaging industry.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=10) Introduction and Guest Background
- [4:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=246) From Detroit to LA and Early Entrepreneurship
- [15:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=928) The Origin Story of Lumi
- [22:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=1350) Lumi’s Platform and Network Model
- [26:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=1574) Digitizing Proof Approvals and Specs
- [36:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=2167) Ideal Customer Profile and Pricing Model
- [40:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi#t=2410) Advocating for Price Transparency

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- Lumi (company)
- Kickstarter (other)
- International Paper (company)
- Amazon (company)
- New Belgium (company)

## Related episodes from other shows

- [Electronica 24: Luminovo's Vision for AI in Manufacturing Transforming the Electronics Supply Chain](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-27-electronica-24-luminovos-vision-for-ai-in-manufacturing-transforming-the-electro) (EMS@C-LEVEL)
- [Cofactr CEO & Co-founder Matthew Haber on EMS@C-Level 2023](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-20-cofactr-ceo-co-founder-matthew-haber-on-ems-c-level-2023) (EMS@C-LEVEL)
- [Luminovo's Sebastian Schaal on EMS@C-Level - season 2022, episode 14](https://hardwarepodcasts.com/podcast/ems-c-level/2022-09-26-luminovos-sebastian-schaal-on-ems-c-level-season-2022-episode-14) (EMS@C-LEVEL)
- [From Quotes To Confidence: How Luminovo Is Rewiring EMS Collaboration, Founder Sebastian Schaal](https://hardwarepodcasts.com/podcast/ems-c-level/2026-03-31-from-quotes-to-confidence-how-luminovo-is-rewiring-ems-collaboration-founder-seb) (EMS@C-LEVEL)
- [An Interview with Josh Lifton](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-09-09-an-interview-with-josh-lifton) (The Amp Hour)

## Citing this page

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