# 37 - Matt Reddington - Packaging industry vet and expert

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2020-11-10
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert
- Listen: https://encase.substack.com/p/37-matt-reddington-packaging-industry-444

## Summary

Matt Reddington, Director of Global Design Services at Veritiv, discusses his career path from supply chain and procurement at Newell Brands and Carstar to leading Vine, Veritiv’s internal packaging design consultancy. He explains how Vine helps brands, from startups to Fortune 500s, navigate the shift to e-commerce by optimizing unboxing experiences and driving co-growth rather than just cost reduction. Reddington also shares his perspective on the critical need for universal recyclability and holding brand owners accountable for packaging waste to improve sustainability.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert#t=10) Introduction and Matt's Background
- [3:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert#t=239) Career Journey: From 3PL to Newell Brands
- [9:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert#t=569) Transition to Paper and Veritiv
- [16:18](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert#t=978) Launch and Strategy of Vine Consultancy
- [22:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert#t=1330) Vine's Business Model and Client Base
- [33:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-10-37-matt-reddington-packaging-industry-vet-and-expert#t=2004) Sustainability and Recycling Reform

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Veritiv (company)
- Vine (product)
- Newell Brands (company)
- Carstar (company)
- DocXellent (company)
- Insure (product)
- Saddle Creek Corporation (company)
- Del Monte Foods (company)
- Goody (product)
- Calflon (product)
- Amazon (company)

## Related episodes from other shows

- [230: Product Packaging Advice for Your New Hardware Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-06-14-230-product-packaging-advice-for-your-new-hardware-invention) (Product Startup)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [#202 - Buyer Spotlight: Total Wine & More](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-24-202-buyer-spotlight-total-wine-more) (The Startup CPG Podcast)
- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)

## Citing this page

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