# 33 - Part 2 with Darrell Jobe, CEO of Vericool what's paper based cold chain packaging about

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2020-09-01
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi
- Listen: https://encase.substack.com/p/33-part-2-with-darrell-jobe-ceo-of-26e

## Summary

Darrell Jobe, CEO of Vericool, explains how he founded the company to replace EPS with paper-based cold chain packaging, leveraging his background as a distributor to identify market gaps. He details the technical development of starch-based insulation and molded coolers that match EPS performance while being compostable, and discusses the company's aggressive IP strategy and legal battles against EPS manufacturers. Jobe also highlights Vericool's social mission of hiring formerly incarcerated individuals and its expansion into retail and medical markets.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi#t=6) Introduction and Vericool's Origin Story
- [6:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi#t=411) Personal Transformation and Initial Funding
- [13:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi#t=811) Developing Starch-Based Insulation and Materials
- [18:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi#t=1102) Product Validation, Certifications, and Retail Launch
- [22:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi#t=1350) Social Mission: Hiring Formerly Incarcerated Individuals
- [28:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi#t=1714) Market Disruption and Legal Battles with EPS Industry

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Vericool (company)
- EPS (material)
- Styrofoam (product)
- Safeway (company)
- Whole Foods (company)
- 7-Eleven (company)
- Lucky's (company)
- Save Mart (company)
- Bevmo (company)
- Circle K (company)
- Fish and Richardson (company)
- Homeboy Industries (company)
- Cornbread Hustle (company)
- ASTM D6400 (other)
- BPI (other)

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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2020-09-01-33-part-2-with-darrell-jobe-ceo-of-vericool-whats-paper-based-cold-chain-packagi. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.