# 30 - Peek Packaging Podcast, family packaging business!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2020-07-21
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business
- Listen: https://encase.substack.com/p/30-peek-packaging-podcast-family-c0d

## Summary

Bob Peek, President of Peek Packaging, joins host Adam Peek along with his sons Miles and Mackey to discuss the dynamics of running a family-owned packaging business. They cover the company's history, the challenges of family dynamics in the workplace, and industry trends such as the shift away from Chinese manufacturing and the rising demand for sustainable packaging. The group also identifies key pain points in the industry, including the lack of young talent, the high cost of eco-friendly materials, and the need for better digital adoption and process redundancy.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=6) Introduction and Family Background
- [2:52](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=172) Mackey and Miles' Roles and Education
- [11:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=665) Bob Peek's Origin Story and Founding Peek Packaging
- [15:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=919) Family Dynamics and Remote Work
- [18:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=1093) Shift from China to US Manufacturing
- [23:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=1409) Sales Challenges and Attention Spans
- [28:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=1688) Packaging Design Trends: Simplicity and Negative Space
- [31:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=1897) Industry Pet Peeves and Amazon Packaging
- [36:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=2192) Sustainability Costs and Direct-to-Consumer Shift
- [41:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business#t=2471) Industry Pain Points: Talent Gap and Digital Printing

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Peek Packaging (company)
- Kent Landsburg (company)
- Cal Poly (other)
- Northern Arizona University (other)
- Amazon (company)
- Apple (company)
- Unilever (company)
- Procter & Gamble (company)
- Johnson & Johnson (company)
- Whole Foods (company)
- Amazon Go (product)
- Casper (company)
- Purple Mattress (company)

## Related episodes from other shows

- [72: All Roads Lead to a Heat Sealed Pouch](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-09-22-72-all-roads-lead-to-a-heat-sealed-pouch) (Thoroughly Considered)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [Electronica 24: InCap's Otto Pukk Wants Manufacturing to be Thoughtful, Sustainable and Fun](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-27-electronica-24-incaps-otto-pukk-wants-manufacturing-to-be-thoughtful-sustainable) (EMS@C-LEVEL)
- [300: Chris Luecke’s Friends from High School Interview Him on His Own Podcast, LIVE in St. Louis](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-09-01-300-chris-lueckes-friends-from-high-school-interview-him-on-his-own-podcast-live) (Manufacturing Happy Hour)
- [Episode 255: AND WE’RE LIVE!!!](https://hardwarepodcasts.com/podcast/making-it/2020-04-01-episode-255-and-were-live-8425fa68) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2020-07-21-30-peek-packaging-podcast-family-packaging-business. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.