# 9 - Rhonda Foster from Great Northern Company

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2019-10-16
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2019-10-16-9-rhonda-foster-from-great-northern-company
- Listen: https://encase.substack.com/p/9-rhonda-foster-from-great-northern-cf6

## Summary

Rhonda Foster, a point-of-purchase (POP) display designer at Great Northern Company, discusses the design, engineering, and lifecycle challenges of retail displays. She highlights the tension between creating intricate, engaging displays and the reality of their short shelf life, as well as the industry's shift toward branding for e-commerce and the use of technology like motors and RFID tags. Foster also shares her career path from a plant floor job to design and her passion for pop culture projects, such as building a Nintendo display.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-10-16-9-rhonda-foster-from-great-northern-company#t=5) Introduction and Career Background
- [7:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-10-16-9-rhonda-foster-from-great-northern-company#t=452) Industry Trends: E-commerce and Branding
- [11:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-10-16-9-rhonda-foster-from-great-northern-company#t=681) Challenges: Assembly, Sustainability, and Cost
- [16:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-10-16-9-rhonda-foster-from-great-northern-company#t=984) Innovations: Motors, RFID, and Smart Packaging
- [17:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-10-16-9-rhonda-foster-from-great-northern-company#t=1054) Passion Projects: Nintendo and Pop Culture Displays

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

established companies

## Mentioned

- Great Northern Company (company)
- Chesapeake Display and Packaging (company)
- Core Flex (company)
- Snoco Core Flex (company)
- PetSmart (company)
- Amazon (company)
- Chewy.com (company)
- Nintendo (company)
- Shopper Marketing Magazine (other)
- RFID tags (tool)
- QR codes (tool)

## Related episodes from other shows

- [#006: The Creators Revolution + Mid-Week Update - February 2, 2022](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-02-02-006-the-creators-revolution-mid-week-update-february-2-2022) (Designing in the Wild)
- [080: How to Maximize Your Product's Sales in Retail Stores](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores) (Product Startup)
- [087: Purpose is a Big Part of Consumer Product Success](https://hardwarepodcasts.com/podcast/product-startup/2021-08-04-087-purpose-is-a-big-part-of-consumer-product-success) (Product Startup)
- [S1E31 Feedback From the Floor, Purdue, & Toothpaste Boxes | Kirsty Crofton](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-08-21-s1e31-feedback-from-the-floor-purdue-toothpaste-boxes-kirsty-crofton) (Being an Engineer)
- [#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-12-02-71-building-content-creation-muscles-behind-dream-pops-marketing-with-david-gree) (The Startup CPG Podcast)

## Citing this page

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