# 7 - Interact Boulder Forum

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2019-09-16
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum
- Listen: https://encase.substack.com/p/7-interact-boulder-forum-bab

## Summary

Adam Peek interviews Sydney Tomasello, Valerie Hawks, Christie Wanamaker, and Alexis Berg from Interact Boulder, a branding and package design firm specializing in food and beverage. The group discusses their strategic approach to designing packaging that drives sales, the importance of functional design over purely aesthetic trends, and their deep immersion in industry trade shows. They also analyze current market trends, including the wellness boom, the rise of adaptogenic ingredients like mushrooms, and the complex realities of sustainability and compostability in the packaging industry.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum#t=5) Introduction and Team Introductions
- [6:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum#t=387) Interact Boulder's Branding and Strategy Focus
- [17:52](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum#t=1072) Designing for Consequence and Shelf Impact
- [19:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum#t=1185) Career Paths into Packaging Design
- [26:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum#t=1604) The Wellness Boom and Ingredient Trends
- [32:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum#t=1924) Sustainability, Compostability, and Refillable Systems

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

companies scaling up

## Mentioned

- Interact Boulder (company)
- Red Bull (product)
- Ole (company)
- Tesco (company)
- Halo Top (product)
- Bragg (product)

## Related episodes from other shows

- [#63 Meet the 2022 Shelfie Award Winners](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners) (The Startup CPG Podcast)
- [#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-11-222-buyer-spotlight-pastas-pasta-sauces-oils-and-vinegars-with-brooke-gil-of-who) (The Startup CPG Podcast)
- [#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-06-195-what-do-health-and-sustainability-really-mean-to-consumers-dana-kim-sam-kass) (The Startup CPG Podcast)
- [#82 Expo West 2023 Recap: Mushrooms, Mocktails, Mochi, and More](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-03-16-82-expo-west-2023-recap-mushrooms-mocktails-mochi-and-more) (The Startup CPG Podcast)
- [#254 - Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-23-254-buyer-spotlight-hannah-koch-supplements-buyer-kimberton-whole-foods) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2019-09-16-7-interact-boulder-forum. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.