# 4 - Paulette Gramse The Label Expert

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2019-07-17
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert
- Listen: https://encase.substack.com/p/4-paulette-gramse-the-label-expert-70b

## Summary

Paulette Gramse, Product Development Manager at WS Packaging, discusses her career journey from starting companies in her early 20s to leading a label manufacturing business. She explains the critical role of extended text labels in meeting regulatory requirements for OTC drugs and cosmetics, particularly regarding allergen disclosure and ingredient panels. Gramse highlights the industry shift from shelf-based retail to e-commerce, which is driving the reduction of folding cartons and overpackaging in favor of flexible pouches and direct-to-consumer shipping solutions.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert#t=5) Introduction and Guest Background
- [5:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert#t=327) Career History and Entrepreneurship
- [12:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert#t=778) Regulatory Drivers and Label Innovation
- [15:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert#t=908) E-commerce Impact on Packaging Design
- [22:26](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert#t=1346) Advice for Packaging Professionals

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

companies scaling up

## Mentioned

- WS Packaging (company)
- Pearl Fisher (company)
- JCPenney (company)
- Sam Walton (other)

## Related episodes from other shows

- [#89 Packaging Design and Printing 101 with Kirk & Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-02-89-packaging-design-and-printing-101-with-kirk-kurtts) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [#202 - Buyer Spotlight: Total Wine & More](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-24-202-buyer-spotlight-total-wine-more) (The Startup CPG Podcast)
- [Founder Feature: Lex Evan of Lexington Bakes](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-01-founder-feature-lex-evan-of-lexington-bakes) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2019-07-17-4-paulette-gramse-the-label-expert. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.