# 2 - Adam Peek

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2019-06-18
- Length: 28m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek
- Listen: https://encase.substack.com/p/2-adam-peek-c73

## Summary

Adam Peek, co-host of the People of Packaging podcast and a professional at WS Packaging, shares his unconventional career path from pastor and Starbucks employee to packaging industry leader. He discusses the critical functional role of labels and secondary packaging in building consumer trust and meeting regulatory requirements. Peek highlights how digital printing technology has enabled smaller brands and new industries like cannabis to enter the market with flexible, personalized packaging solutions. He also emphasizes the growing consumer demand for transparency regarding sourcing and sustainability, urging young engineers to consider the practical realities of packaging design.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=5) Introduction and Sponsor Reads
- [3:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=185) Adam Peek's Role at WS Packaging
- [4:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=277) The Functional Importance of Labels
- [6:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=402) Adam's Unconventional Career Path
- [12:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=749) Consumer Engagement and Digital Printing
- [18:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=1119) Sustainability and Supply Chain Transparency
- [23:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=1401) Advice for Young Engineers and Career Paths
- [26:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek#t=1580) Podcast Outro and Future Episodes

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- WS Packaging (company)
- Peak Packaging (company)
- Coca-Cola (company)
- Lowe's (company)

## Related episodes from other shows

- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [#89 Packaging Design and Printing 101 with Kirk & Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-02-89-packaging-design-and-printing-101-with-kirk-kurtts) (The Startup CPG Podcast)
- [177: Package Design Tips for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products) (Product Startup)
- [#202 - Buyer Spotlight: Total Wine & More](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-24-202-buyer-spotlight-total-wine-more) (The Startup CPG Podcast)
- [Founder Feature: Lex Evan of Lexington Bakes](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-01-founder-feature-lex-evan-of-lexington-bakes) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2019-06-18-2-adam-peek. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.