Hatch Duo: Industrial Design, Navigating AI, Branding, Hardware Innovation | Hard Tech Podcast #16
Michael Yim and Jonathan Tai, co-founders of Hatch Duo, an AI-enhanced industrial design and engineering studio, discuss their journey from bootstrapping to serving early-stage hardware startups. They detail their 'design capital' model, where they invest in-kind to help pre-seed companies build prototypes to secure funding, and explain how they blend human creativity with AI tools like FLO.ai to enhance efficiency. The conversation covers the importance of brand identity, the challenges of working with first-time founders, and their strategic use of social media for client acquisition.