# Let That Sink In! (Whither Twitter?)

- Show: [Oxide and Friends](https://hardwarepodcasts.com/podcast/oxide-and-friends)
- Published: 2022-10-28
- Length: 1h 43m
- Episode: 32
- Page: https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter
- Listen: https://share.transistor.fm/s/ac362832

## Summary

Bryan Cantrill hosts a Twitter Space with guests including Charity Majors, Joshua M. Clulow, and Aaron David Goldman to discuss the immediate aftermath of Elon Musk's acquisition of Twitter. The group analyzes the potential impact of mass layoffs, the controversial decision to reinstate banned accounts, and the platform's future regarding content moderation, advertising, and technical reliability. They debate whether Twitter will deteriorate into a 'hellscape' or improve through better engineering and API access, while also considering the viability of alternative social networks like Mastodon and Bluesky.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=0) Introduction: Anxiety and the Binary Choice of Trump's Return
- [4:21](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=261) Bot Problems, Ads, and the Cost of Moderation
- [10:44](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=644) Community, Network Effects, and the Failure of New Social Networks
- [19:44](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=1184) Mass Layoffs, Staff Resentment, and Technical Sabotage
- [27:36](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=1656) Elon Musk's Leadership Style and Financial Pressures
- [37:55](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=2275) Predictions: Layoffs, Office Policies, and Ad Changes
- [45:05](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=2705) Alternatives: Mastodon, Bluesky, and Gen Z Usage
- [54:34](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=3274) The Bull Case: Engineering Improvements and Content Tools
- [1:20:12](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter#t=4812) Internal Culture, GDPR, and the 'Extortion' of Politicians

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

large enterprises

## Mentioned

- Twitter (product)
- Elon Musk (other)
- Mastodon (product)
- Bluesky (product)
- TikTok (product)
- HPE GreenLake (product)
- IBM (company)
- SpaceX (company)
- Tesla (company)
- Oracle (company)
- Sun (company)
- Gab (product)
- Discord (product)
- Matrix (product)
- Brave (product)

## Related episodes from other shows

- [Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-19-live-from-the-hibt-summit-kevin-systrom-mike-krieger-of-instagram) (How I Built This)
- [Meta's AR Leak, Larry's TikTok Takeover & Brett Burns Another Billion](https://hardwarepodcasts.com/podcast/built-2-scale/2025-09-19-metas-ar-leak-larrys-tiktok-takeover-brett-burns-another-billion) (Built 2 Scale)
- [Live Episode! Reddit: Alexis Ohanian & Steve Huffman](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-31-live-episode-reddit-alexis-ohanian-steve-huffman) (How I Built This)
- [132: Clearing the Tech Deck](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-03-06-132-clearing-the-tech-deck) (Thoroughly Considered)
- [Twitter, Medium and Blogger: Ev Williams](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-06-twitter-medium-and-blogger-ev-williams) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-10-28-let-that-sink-in-whither-twitter. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Oxide and Friends.