# Powering the Future: Wireless Electricity with Ori Mor from Wi-Charge

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2024-06-27
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Powering-the-Future-Wireless-Electricity-with-Ori-Mor-from-Wi-Charge-e2l44c4

## Summary

Ori Mor, Chief Business Officer at Wi-Charge, explains how his company developed over-the-air wireless power technology using infrared to eliminate batteries and cords in consumer electronics. He details the 8-9 year deep-tech R&D journey, the strategic pivot to launching early products like digital shelf displays and smart locks to prove viability to OEMs, and the current scaling phase with Fortune 100 partners. Mor discusses the market challenges of educating buyers who expected RF-based solutions and the psychological impact of 'battery anxiety' on consumers.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge#t=8) Introduction: Ori Mor and Wi-Charge's Mission
- [1:15](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge#t=75) Origins: Israeli Defense Tech and Deep Tech R&D
- [4:19](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge#t=259) Technical Innovation: Infrared vs. RF for Wireless Power
- [8:21](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge#t=501) Go-to-Market Strategy: Proving Viability with Early Products
- [14:17](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge#t=857) Product Examples: Digital Shelf Displays and Smart Locks
- [19:06](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-27-powering-the-future-wireless-electricity-with-ori-mor-from-wi-charge#t=1146) Scaling and Future Vision: Eliminating Battery Anxiety

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

companies scaling up

## Mentioned

- Wi-Charge (company)
- Qualcomm (company)
- Dolby (company)
- Meta (company)
- AirPods (product)
- Xbox controller (product)
- Alfred (company)
- Sonicare (product)

## Related episodes from other shows

- [Wireless Power and the Future of Sustainably Powering IoT? | Ossia's Hatem Zeine](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-04-28-wireless-power-and-the-future-of-sustainably-powering-iot-ossias-hatem-zeine) (IoT For All Podcast)
- [Ultra-Low-Power Wi-Fi for IoT Products | InnoPhase IoT's Deepal Mehta | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-06-20-ultra-low-power-wi-fi-for-iot-products-innophase-iots-deepal-mehta-internet-of-t) (IoT For All Podcast)
- [Changing the World One Wireless RF Chip at a Time](https://hardwarepodcasts.com/podcast/moores-lobby/2024-06-04-changing-the-world-one-wireless-rf-chip-at-a-time) (Moore's Lobby)
- [Electronica 24: Mo Mirvakili's Journey from Bathroom Lab to Breakthrough Technology](https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-20-electronica-24-mo-mirvakilis-journey-from-bathroom-lab-to-breakthrough-technolog) (EMS@C-LEVEL)
- [Wearables Might Have Limited Fashion Options - Lachrymogenic Lane Language](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-05-14-wearables-might-have-limited-fashion-options-lachrymogenic-lane-language) (The Amp Hour)

## Citing this page

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