# Product Development, Technical Challenges, and Trading Standards: Insights from LightFair 2023

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2023-09-28
- Length: 34m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Product-Development--Technical-Challenges--and-Trading-Standards-Insights-from-LightFair-2023-e2l43rk

## Summary

Ryan Prosser and Ben Walden of Very attend LightFair 2023 to interview executives from WAC, Keystone, Lutron, Kasambi, Ledvance, Crestron, SACO, and KNX about innovation and struggles in the lighting industry. They discuss specific products like WAC's Strut, Keystone's Smart Loop, and Lutron's Athena wireless node, highlighting technical challenges such as miniaturization, tunable white capabilities, and the shift to wireless control. The episode emphasizes the industry's move toward simplicity, open ecosystems, and backward compatibility to reduce costs and installation complexity. Key decisions involve adopting Bluetooth mesh and Wi-Fi standards to enable granular control and energy data sharing across commercial and residential applications.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=5) Introduction: LightFair 2023 Overview and WAC's Strut
- [5:22](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=322) Keystone's Smart Loop and Platform Versatility
- [8:30](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=510) Lutron's Athena Node and Tunable White Challenges
- [14:02](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=842) Kasambi's Open Ecosystem and Long-Range Bluetooth
- [19:17](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=1157) Ledvance Link and the Drive for Simplicity
- [22:28](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=1348) Crestron's Evolution to Whole-Building Solutions
- [27:14](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=1634) SACO's Starfish Line and Connected Product Expansion
- [29:48](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig#t=1788) KNX Standard and IoT Incubator

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- WAC (company)
- Strut (product)
- Keystone (company)
- Smart Loop (product)
- Lutron (company)
- Athena wireless node (product)
- Kasambi (company)
- Ledvance (company)
- Ledvance Link (product)
- Crestron (company)
- SACO (company)
- Starfish (product)
- KNX (company)
- Very (company)

## Related episodes from other shows

- [How to Design and Build Connected Devices | Wai Loong-Lim, Founder and CEO of Y Studios | #AskIoT E023](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu) (IoT For All Podcast)
- [Episode 33: The Land of IoT with Guest Stacey Higginbotham](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham) (The Circuit)
- [An Interview with Omer Kilic](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-04-22-an-interview-with-omer-kilic) (The Amp Hour)
- [The Almighty Dollarydoo](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-05-03-the-almighty-dollarydoo) (The Amp Hour)
- [Simulating doors falling off](https://hardwarepodcasts.com/podcast/the-amp-hour/2024-04-04-simulating-doors-falling-off) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/over-the-air/2023-09-28-product-development-technical-challenges-and-trading-standards-insights-from-lig. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Over the Air.