# From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2023-07-06
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/From-B2C-to-B2B-IoT-with-Davyeon-Ross--Co-Founder--President-at-ShotTracker-Inc-e2l43st

## Summary

Davyeon Ross, Co-Founder and President of ShotTracker, explains the company's strategic pivot from a B2C crowdfunding model to a B2B IoT provider for professional sports. He details the technical challenges of embedding sensors in basketballs and player uniforms, specifically focusing on the transition from Bluetooth Low Energy to Ultra-Wideband (UWB) to achieve sub-4cm accuracy in noisy arena environments. Ross highlights the engineering feat of integrating a rechargeable sensor into a regulation basketball without altering its weight distribution or ballistics, and discusses how this data enables real-time automated broadcasting analytics.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc#t=0) Introduction: Davyeon Ross and ShotTracker Overview
- [1:29](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc#t=89) ShotTracker Technology: Sensors, UWB, and Automated Stats
- [4:11](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc#t=251) The Pivot from B2C Crowdfunding to B2B Sports Analytics
- [12:57](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc#t=777) Solving Arena Noise: Bluetooth to Ultra-Wideband Transition
- [17:40](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc#t=1060) Engineering the Basketball Sensor: Weight, Balancing, and Resonant Charging
- [25:49](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc#t=1549) Future Innovations: Video Integration, Machine Learning, and Health Tech

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- ShotTracker (company)
- Spalding (company)
- Wilson (company)
- Nike (company)
- Under Armour (company)
- Adidas (company)
- Molten (company)
- Bodenmore International (company)
- USFL (company)
- Ultra-Wideband (other)
- Bluetooth Low Energy (other)
- Garmin (company)
- Statcast (product)

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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Over the Air.