# Building a Connected Musical Instrument with Rafael Atijas of Loog Guitars

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-12-22
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Building-a-Connected-Musical-Instrument-with-Rafael-Atijas-of-Loog-Guitars-e2l43sn

## Summary

Rafael Atijas, Founder and CEO of Loog Guitars, explains how the company evolved from a Kickstarter-funded 3-string guitar for kids into a broader educational platform. He details the product design choice of using three strings to accommodate small hands and the strategic decision to target parents as the primary customer while keeping the experience engaging for children. Atijas discusses the company's pricing and wholesale challenges, the use of audio-recognition technology in their companion app instead of Bluetooth, and their upcoming expansion into pianos and storytelling-based content.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=0) Introduction and Loog Guitars Overview
- [1:13](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=73) Origin Story and Product Design
- [4:42](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=282) Customer Discovery and Target Market
- [9:38](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=578) 3-String Guitar Mechanics
- [12:36](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=756) App Technology and Audio Recognition
- [16:36](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=996) Business Evolution and Pricing Lessons
- [20:21](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=1221) Future Products and Storytelling
- [23:40](https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars#t=1420) Founder Impact and Industry Mentions

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

companies scaling up

## Mentioned

- Loog Guitars (product)
- Very (company)
- Owlett (product)
- Teenage Engineering (company)
- OP-1 (product)
- Kickstarter (other)

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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/over-the-air/2022-12-22-building-a-connected-musical-instrument-with-rafael-atijas-of-loog-guitars. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Over the Air.