# Leveraging Customer Relationships to Build Authentic IoT Products with Dave Crosby, Co-founder, and CMO at WyzeLabs

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-11-10
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Leveraging-Customer-Relationships-to-Build-Authentic-IoT-Products-with-Dave-Crosby--Co-founder--and-CMO-at-WyzeLabs-e2l43qq

## Summary

Dave Crosby, co-founder and CMO of WyzeLabs, explains how the company disrupted the smart home camera market by launching the Wyze Cam at $20, leveraging a 'friends with customers' philosophy to build a rabid user base. Facing a critical cash flow crisis and investor demand for recurring revenue, Wyze pivoted from hardware-only to an AI-focused software company by building in-house person detection and launching the Cam Plus subscription service. Crosby details the strategic trade-offs made in product design, such as prioritizing color night vision over 4K resolution, and outlines Wyze's future direction toward simplifying its portfolio and expanding into security systems.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros#t=0) Introduction and Wyze's Origin Story
- [8:08](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros#t=488) The $20 Camera and First Production Run
- [16:19](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros#t=979) Scaling Challenges and Product Mistakes
- [20:59](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros#t=1259) The Pivot to AI and Cam Plus Subscription
- [29:30](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros#t=1770) Wyze Cam V3 Design and Color Night Vision
- [32:33](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-10-leveraging-customer-relationships-to-build-authentic-iot-products-with-dave-cros#t=1953) Future Roadmap and Industry Mentions

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

companies scaling up

## Mentioned

- WyzeLabs (company)
- Wyze Cam (product)
- Amazon (company)
- Ring (product)
- Nest Cam (product)
- DJI (company)
- Auto Robotics (company)
- X-Nore (company)
- Apple (company)
- Cam Plus (product)
- Wyze Cam V3 (product)
- Owlette (product)
- Pura (company)
- Very (company)

## Related episodes from other shows

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- [Maximizing ROI for IoT Prototyping and Development | Blynk's Pavel Bayborodin](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin) (IoT For All Podcast)
- [How to Design and Build Connected Devices | Wai Loong-Lim, Founder and CEO of Y Studios | #AskIoT E023](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu) (IoT For All Podcast)
- [Succeeding in Hardware with Joshua Hsu of Introhm](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-03-24-succeeding-in-hardware-with-joshua-hsu-of-introhm) (Predictable Designs Podcast)
- [All-in-One Hardware, Software, & Connectivity | Particle's Zach Supalla | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi) (IoT For All Podcast)

## Citing this page

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