# Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-09-29
- Length: 34m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Why-IoT-Has-Been-So-Slow-to-Evolve-with-Don-DeLoach--Co-founder-of-Rocket-Wagon-Venture-Studios-e2l43tu

## Summary

Don DeLoach, co-founder of Rocket Wagon Venture Studios, explains that IoT evolution has been slow because early adopters rushed to connect products to the cloud without establishing a holistic data architecture, treating creation and consumption as a single silo. He argues that true value comes from separating data creation from consumption to enable contextualization and derived insights, a concept pioneered by relational databases decades ago. DeLoach highlights how combining IoT with AR, VR, and digital twins creates 'cyberphysical transformation,' enabling practical applications like telehealth and building management through companies like Acular, Clear Blade, and MicroShare. He emphasizes that Rocket Wagon helps startups achieve product-market fit by ensuring balanced executive teams and focusing on selling outcomes rather than just technology.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=0) Introduction: Don DeLoach and Rocket Wagon Venture Studios
- [3:15](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=195) Why IoT Evolution Has Been Slow: The Data Architecture Problem
- [9:35](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=575) Cyberphysical Transformation: Combining IoT, AR, VR, and Digital Twins
- [15:30](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=930) Rocket Wagon’s Venture Studio Model and Startup Residency
- [20:34](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=1234) Achieving Product-Market Fit: Executive Team Balance and Customer Feedback
- [28:03](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=1683) Case Studies: Clear Blade, MicroShare, and Selling Outcomes
- [33:13](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v#t=1993) The Shift to X-as-a-Service and Outcome-Based Business Models

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Rocket Wagon Venture Studios (company)
- Smart City Works (product)
- Clear Blade (company)
- MicroShare (company)
- Acular (company)
- Very (company)

## Related episodes from other shows

- [Roadblocks of IoT Adoption | INLIGN's Rachel Richter & Russ Shumaker](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-22-roadblocks-of-iot-adoption-inligns-rachel-richter-russ-shumaker) (IoT For All Podcast)
- [Scaling IoT for Enterprises | Ken Corless and Robert Schmid of Deloitte | E052 #IoTMakers](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-12-scaling-iot-for-enterprises-ken-corless-and-robert-schmid-of-deloitte-e052-iotma) (IoT For All Podcast)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Common Roadblocks to IoT Adoption | Vasileios Nasis, CEO & Founder of Netronix | #IoTFounders E041](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou) (IoT For All Podcast)
- [Losant’s Brian Cerchio | Developing and Scaling IoT for Enterprise](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-03-losants-brian-cerchio-developing-and-scaling-iot-for-enterprise) (IoT For All Podcast)

## Citing this page

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