# Proof of Value (PoV) with Paul Glynn, CEO of Davra

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-08-18
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Proof-of-Value-PoV-with-Paul-Glynn--CEO-of-Davra-e2l43rq

## Summary

Paul Glynn, CEO of Davra, argues that most IoT projects fail because they focus on technical proof of concept rather than 'proof of value,' emphasizing that business outcomes matter more than connectivity. He illustrates this with a case study of an automotive client where predictive maintenance models were integrated into Cisco WebEx to ensure operational accountability and reduce downtime. Glynn also contrasts the historical struggles of Commodore and BlackBerry with modern IoT, noting that technology is rarely the barrier, but rather the translation of data into actionable business intelligence. He highlights partners like Onset Computing for reliable sensors and predicts that video analytics will become the dominant form of IoT data collection.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=0) Introduction: Paul Glynn and Davra's Global IoT Platform
- [1:52](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=112) Paul Glynn's Career at Commodore and the Company's Market Schizophrenia
- [5:26](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=326) Commodore 64 Success vs. Failure and the BlackBerry/BlackBerry Comparison
- [11:44](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=704) Proof of Value vs. Proof of Concept in IoT Projects
- [14:21](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=861) Davra's Multidisciplinary Team: Bridging IT and Operational Technology
- [16:24](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=984) Automotive Case Study: Predictive Maintenance and Cisco WebEx Integration
- [20:07](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=1207) Reframing Use Cases: Connected Refrigerators and Audio Detection
- [22:59](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra#t=1379) Industry Leaders: Onset Computing and the Rise of Video Analytics

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Debugging & failure analysis](https://hardwarepodcasts.com/topic/debugging-and-failure-analysis)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)

## Most relevant to

companies scaling up

## Mentioned

- Davra (company)
- Commodore (company)
- BlackBerry (company)
- Cisco WebEx (tool)
- Onset Computing (company)

## Related episodes from other shows

- [Losant’s Brian Cerchio | Developing and Scaling IoT for Enterprise](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-03-losants-brian-cerchio-developing-and-scaling-iot-for-enterprise) (IoT For All Podcast)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Maturity and Adoption in the IoT Space | Avnet's Mike Powell & Avnet Abacus' Martin Keenan](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-16-maturity-and-adoption-in-the-iot-space-avnets-mike-powell-avnet-abacus-martin-ke) (IoT For All Podcast)
- [IoT’s Power to Innovate and Disrupt | Eseye's Nick Earle](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-05-10-iots-power-to-innovate-and-disrupt-eseyes-nick-earle) (IoT For All Podcast)
- [All-in-One Hardware, Software, & Connectivity | Particle's Zach Supalla | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi) (IoT For All Podcast)

## Citing this page

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