# Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-08-04
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Building-Customer-Focused-IoT-Applications-Easier-with-Charlie-Key--Co-founder-and-CEO-of-Losant-e2l43qb

## Summary

Charlie Key, Co-founder and CEO of Losant, explains how his company simplifies enterprise IoT development through a visual workflow engine and edge computing capabilities. He details Losant's strategic pivot from a developer-centric model to an enterprise-focused sales approach, emphasizing the importance of compliance, security, and building trust with large organizations. Key also outlines the company's future roadmap, which prioritizes integrating AI and machine learning for anomaly detection and enhancing data usability for customers.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an#t=0) Introduction: Losant and the IoT Platform
- [1:02](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an#t=62) Losant's Product Philosophy and Workflow Engine
- [4:05](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an#t=245) Pivoting from Developer-Led to Enterprise Sales
- [7:41](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an#t=461) Lessons on Sales, Marketing, and Trust
- [14:55](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an#t=895) Future Roadmap: AI, ML, and Edge Data
- [18:20](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an#t=1100) Other Notable IoT Companies: Ellipse.ai, Helium, Particle

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Losant (company)
- Very (company)
- Ellipse.ai (company)
- Helium (company)
- Particle (company)

## Related episodes from other shows

- [Losant’s Brian Cerchio | Developing and Scaling IoT for Enterprise](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-03-losants-brian-cerchio-developing-and-scaling-iot-for-enterprise) (IoT For All Podcast)
- [Key Considerations for IoT Software | Interlogica's Alessandro Fossato](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-05-17-key-considerations-for-iot-software-interlogicas-alessandro-fossato) (IoT For All Podcast)
- [The Impact of Embedded Technology | Losant's Brandon Cannaday](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday) (IoT For All Podcast)
- [IoT Connectivity and Consolidation | floLIVE’s Nir Shalom & Kyle Okamoto | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-25-iot-connectivity-and-consolidation-flolives-nir-shalom-kyle-okamoto-internet-of) (IoT For All Podcast)
- [Scaling IoT for Enterprises | Ken Corless and Robert Schmid of Deloitte | E052 #IoTMakers](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-12-scaling-iot-for-enterprises-ken-corless-and-robert-schmid-of-deloitte-e052-iotma) (IoT For All Podcast)

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