# Making IoT Economically Viable at Scale

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-07-21
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Making-IoT-Economically-Viable-at-Scale-e2l43rg

## Summary

Ivo Rook, COO and President at 1NCE, explains how the company built a global IoT network from scratch to make connectivity economically viable at scale, targeting less than $1 per year per device. He details the strategy of bypassing traditional operator billing systems by participating in the wholesale market and building a custom IT stack in Riga to reduce costs. Rook highlights use cases like smart lighting and fleet tracking where avoiding site visits is critical, and mentions admired companies like Flashnet and SEMTEC.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale#t=0) Introduction and 1NCE's Mission
- [2:21](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale#t=141) The Economic Problem with Cellular IoT
- [6:11](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale#t=371) Designing for 'Visit Once' Deployment
- [13:38](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale#t=818) Solving the Cost Equation: IT and Wholesale
- [16:48](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale#t=1008) Wholesale Market Strategy and Global Scale
- [19:27](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale#t=1167) Future of High Bandwidth and Admired Companies

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

companies scaling up

## Mentioned

- 1NCE (company)
- Very (company)
- Deutsche Telekom (company)
- SoftBank (company)
- Flashnet (company)
- SEMTEC (company)
- Romo (other)

## Related episodes from other shows

- [Opportunities and Challenges of Low Bandwidth IoT | 1NCE GmbH's Arne Assmann](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-04-26-opportunities-and-challenges-of-low-bandwidth-iot-1nce-gmbhs-arne-assmann) (IoT For All Podcast)
- [How Does Crowdsourcing Connectivity Impact the IoT Industry? | Micha Benoliel, CEO of Nodle | #IoTFounders E049](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o) (IoT For All Podcast)
- [Common Roadblocks to IoT Adoption | Vasileios Nasis, CEO & Founder of Netronix | #IoTFounders E041](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou) (IoT For All Podcast)
- [The Business of IoT Connectivity | Altaworx's Forrest Derr](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-14-the-business-of-iot-connectivity-altaworxs-forrest-derr) (IoT For All Podcast)
- [The Costs and Challenges of Scaling IoT for Success | Prescient Devices, Founder & CEO Andy Wang](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-11-09-the-costs-and-challenges-of-scaling-iot-for-success-prescient-devices-founder-ce) (IoT For All Podcast)

## Citing this page

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