# Building a Hub to Manage Millions of Other People’s Devices

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2022-04-28
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Building-a-Hub-to-Manage-Millions-of-Other-Peoples-Devices-e2l43rf

## Summary

Lucas Haldeman, Founder and CEO of SmartRent, explains how the company built an enterprise IoT hub for the rental market by prioritizing deep partnerships with hardware manufacturers like Yale and August. He details the challenge of finding a hardware partner willing to let SmartRent control the firmware for lease-expiry logic, leading to an acquisition, and describes validating product-market fit by solving specific pain points for 44,000 single-family homes. Haldeman also discusses the balance between asset protection and renter privacy, and highlights emerging trends in environmental sensing and energy management.

## Chapters

- [0:43](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=43) Introduction and SmartRent's Origin
- [2:47](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=167) The Core Problem: Hardware Agnosticism and Data Integration
- [6:03](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=363) Criteria for Successful IoT Partnerships
- [8:31](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=511) The Yale Partnership and Edge Cases
- [10:22](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=622) Product-Market Fit and Rental Ecosystems
- [13:36](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=816) Privacy vs. Asset Protection in Rentals
- [16:23](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=983) The 'Wrong Side of Impossible': Firmware Control
- [19:44](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=1184) Hardware Partner Selection and Validation
- [25:45](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices#t=1545) Future Trends: Energy, AI, and Matter

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)

## Most relevant to

companies scaling up

## Mentioned

- SmartRent (company)
- Yale (company)
- August (company)
- Very (company)
- Ring (company)
- Curb (company)
- PowerX (company)
- Matter (other)

## Related episodes from other shows

- [IoT in Residential Real Estate | Dwellwell Analytics, Inc.'s Dan Simpkins | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-10-04-iot-in-residential-real-estate-dwellwell-analytics-inc-s-dan-simpkins-internet-o) (IoT For All Podcast)
- [Strategic Partnerships: The Key to IoT Success | Bernd Gross, CTO of Software AG | #IoTMakers E040](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot) (IoT For All Podcast)
- [Considerations for Remote Monitoring with IIoT | Hark’s Jordan Appleson](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-09-22-considerations-for-remote-monitoring-with-iiot-harks-jordan-appleson) (IoT For All Podcast)
- [How IoT Impacts Commercial Real Estate | Disruptive Technologies' Erik Fossum Færevaag](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-02-how-iot-impacts-commercial-real-estate-disruptive-technologies-erik-fossum-f-rev) (IoT For All Podcast)
- [The Impact of Embedded Technology | Losant's Brandon Cannaday](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Over the Air.