# IoT Strategy: Firing Bullets Instead of Cannonballs

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2021-09-28
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/IoT-Strategy-Firing-Bullets-Instead-of-Cannonballs-e2l43qc

## Summary

Craig Salvalaggio, COO of Applied Manufacturing Technologies (AMT), discusses the company's 18-year evolution from traditional industrial robotics to a connected IoT strategy. He explains how AMT shifted from building custom, isolated systems to leveraging partnerships with companies like Soft Robotics Inc. for vision and grasping technologies. Salvalaggio advises non-IoT companies to start with small, self-serving pilots ('firing bullets') rather than large, undefined platform investments to validate value and educate customers.

## Chapters

- [1:00](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs#t=60) Introduction and AMT Background
- [3:54](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs#t=234) Evolution of Robotics and IoT
- [9:46](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs#t=586) Advice for IoT Strategy Leaders
- [14:22](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs#t=862) Firing Bullets vs. Cannonballs
- [18:37](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs#t=1117) Team Building and Partnerships
- [21:50](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs#t=1310) Future Focus: Warehousing and Soft Robotics

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)

## Most relevant to

companies scaling up

## Mentioned

- Applied Manufacturing Technologies (company)
- Siemens (company)
- Allen Bradley (company)
- Soft Robotics Inc. (company)
- AMR (product)

## Related episodes from other shows

- [The Impact of Embedded Technology | Losant's Brandon Cannaday](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday) (IoT For All Podcast)
- [Building vs. Buying IoT | Amotus' Chris Desnoyers | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-02-04-building-vs-buying-iot-amotus-chris-desnoyers-internet-of-things-podcast) (IoT For All Podcast)
- [The Costs and Challenges of Scaling IoT for Success | Prescient Devices, Founder & CEO Andy Wang](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-11-09-the-costs-and-challenges-of-scaling-iot-for-success-prescient-devices-founder-ce) (IoT For All Podcast)
- [The State of IoT | Leverege's Eric Conn & Calum McClelland](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland) (IoT For All Podcast)
- [Revisiting the Most Asked Questions in IoT | Leverege’s Eric Conn](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-01-26-revisiting-the-most-asked-questions-in-iot-levereges-eric-conn) (IoT For All Podcast)

## Citing this page

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