# Jumping Into the Ring w/ a Punchable Computer

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2021-08-31
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Jumping-Into-the-Ring-w-a-Punchable-Computer-e2l43r4

## Summary

Jeff Morin, CEO and co-founder of Liteboxer, explains how his team built a 'punchable computer' that fuses fitness, music, and gaming. He details the hardware challenges of creating a durable, curved PCBA to avoid connector failures and the iterative process of finding product-market fit by engaging 'uninspired' users at trade shows. Morin also discusses the fundraising journey, leveraging his co-founder's VC background, and the strategic decision to focus on core competencies while outsourcing legal and content expertise.

## Chapters

- [0:57](https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer#t=57) Introduction: Jeff Morin and Liteboxer
- [4:39](https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer#t=279) Hardware Planning and Capital Requirements
- [6:57](https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer#t=417) Fundraising and Co-founder Dynamics
- [16:08](https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer#t=968) Finding Product-Market Fit and the 'Sparkle'
- [25:02](https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer#t=1502) Engineering the 'Wrong Side of Impossible'
- [28:28](https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer#t=1708) Building Core Competencies and Team

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies

## Mentioned

- Liteboxer (product)
- Spark Capital (company)
- Universal Music Group (company)
- PAX East (other)
- Recon Tools (product)
- Ryobi (company)
- DeWalt (company)
- Milwaukee (company)
- Oculus (company)
- Nintendo (company)
- Sony (company)

## Related episodes from other shows

- [Succeeding in Hardware with Joshua Hsu of Introhm](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-03-24-succeeding-in-hardware-with-joshua-hsu-of-introhm) (Predictable Designs Podcast)
- [#012 - Feel the beat - creating the world’s first wearable device for musicians, with Florian Simmendinger of Soundbrenner, Germany - Hong Kong](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-02-08-012-feel-the-beat-creating-the-worlds-first-wearable-device-for-musicians-with-f) (The Hardware Entrepreneur)
- [Fitbit: James Park](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-27-fitbit-james-park) (How I Built This)
- [Russ Angold | Exoskeletons, VR Fitness, and Starting Hardware Companies](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-02-17-russ-angold-exoskeletons-vr-fitness-and-starting-hardware-companies) (Being an Engineer)
- [S2E51 The Hardware Academy | John Teel](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-12-03-s2e51-the-hardware-academy-john-teel) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/over-the-air/2021-08-31-jumping-into-the-ring-w-a-punchable-computer. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Over the Air.