# Intrapreneurship, Internal Incubation, Spinoffs, and IoT Product Development

- Show: [Over the Air](https://hardwarepodcasts.com/podcast/over-the-air)
- Published: 2021-07-06
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development
- Listen: https://podcasters.spotify.com/pod/show/over-the-air/episodes/Intrapreneurship--Internal-Incubation--Spinoffs--and-IoT-Product-Development-e2l43s8

## Summary

Bob Marshall, Founder and CEO of Whisker Labs, and Joe McNulty, SVP of Product and Partnerships, discuss the origin of their product Ting, an IoT device that detects electrical fire hazards. Marshall explains how the company spun out of Earth Networks after a personal tragedy motivated the team to apply their lightning detection technology to home safety. They detail the engineering challenges of isolating micro-arcing signals from household noise and the strategic decision to simplify the product from a complex panel-mounted sensor to a simple plug-in device for consumer adoption.

## Chapters

- [0:56](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=56) Introduction and Background
- [2:34](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=154) The Origin Story of Ting
- [5:22](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=322) Engineering Simplicity and Product Design
- [11:25](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=685) Intrapreneurship and Spinoff Strategy
- [19:09](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=1149) Technical Challenges and False Alarms
- [22:32](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=1352) Network Effects and Utility Partnerships
- [27:15](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=1635) State Farm Partnership and Insurance Innovation
- [31:36](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development#t=1896) Personal Motivation and Market Validation

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Debugging & failure analysis](https://hardwarepodcasts.com/topic/debugging-and-failure-analysis)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

companies scaling up

## Mentioned

- Whisker Labs (company)
- Ting (product)
- Earth Networks (company)
- State Farm (company)
- Nest (product)
- Very (company)
- NASA (company)
- NOAA (company)

## Related episodes from other shows

- [The EEVblog Sparkgap Generator](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-11-20-the-eevblog-sparkgap-generator) (The Amp Hour)
- [#026 - Connected lab - a startup bringing IoT to R&D environments, with Alok Tayi of TetraScience, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-05-17-026-connected-lab-a-startup-bringing-iot-to-r-d-environments-with-alok-tayi-of-t) (The Hardware Entrepreneur)
- [Product Design and Manufacturing with Nick Frank of Knectiv](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-02-02-product-design-and-manufacturing-with-nick-frank-of-knectiv) (Predictable Designs Podcast)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [What it Means to be a Product Manager in IoT | Daniel Elizalde, IoT Product Consultant | #AskIoT E004](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-what-it-means-to-be-a-product-manager-in-iot-daniel-elizalde-iot-product-consult) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Over the Air.