# Ep. 37 - Keeping Sales Up

- Show: [Open Hardware Manufacturing Podcast](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast)
- Published: 2025-02-07
- Length: 1h 12m
- Page: https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up
- Listen: https://opulo.io

## Summary

Lucian Chapar and Stephen Oz of Opulo discuss strategies for maintaining and growing sales for their Lumen pick-and-place machine. They emphasize the importance of identifying customer demographics, using organic social media like YouTube over paid ads, and leveraging analytics to track conversion sources. The hosts also cover the role of professional web design, trade shows, and nurturing existing customers through spotlights and email newsletters.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=0) Introduction: The Fire and Firefighter Analogy
- [4:09](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=249) Identifying Customer Demographics and Product-Market Fit
- [11:37](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=697) The Failure of Paid Ads and the Power of Organic Social Media
- [37:42](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=2262) Website Design and Conversion Optimization
- [43:32](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=2612) Trade Shows and Events Strategy
- [49:42](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=2982) Analytics, Polling, and Tracking Sales Sources
- [1:01:28](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up#t=3688) Customer Spotlights, Email Lists, and Community Building

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

companies scaling up

## Mentioned

- Opulo (company)
- Lumen (product)
- Lumafield (company)
- Autolon (company)
- Form Labs (company)
- Prusa (company)
- Hoskevarna (company)
- Recon Tools (company)
- Flipper Zero (product)
- YouTube (tool)
- Google Analytics (tool)

## Related episodes from other shows

- [Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke) (The Manufacturing Executive)
- [231: Selling Your Invention on Your Own Website Starting from Zero](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero) (Product Startup)
- [093: Selling Products Direct to End-Customer Online](https://hardwarepodcasts.com/podcast/product-startup/2021-09-15-093-selling-products-direct-to-end-customer-online) (Product Startup)
- [How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall) (The Manufacturing Executive)
- [315 - Why Your Outdated Website is Costing You Millions: Insights from Steve Pyfrom at The Nine Digital](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Open Hardware Manufacturing Podcast.