# Ep. 27 - Launch Day

- Show: [Open Hardware Manufacturing Podcast](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast)
- Published: 2024-08-22
- Length: 1h 02m
- Page: https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day
- Listen: http://opulo.io

## Summary

Steven Hawes and Lucian Chepa of Opulo discuss the meticulous planning and execution of launch day for their open-source hardware products, such as the Lumen and Feeder. They detail strategies for website propagation, community seeding via Discord, and the critical importance of monitoring analytics and customer support in real-time to handle the influx of sales and questions. The hosts also cover logistical pitfalls like shipping zone errors, social media algorithm quirks, and the need to align launch timing with market behavior and holidays.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=0) Introduction and Launch Day Philosophy
- [1:22](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=82) Pre-Launch Planning and Website Propagation
- [4:11](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=251) Community Seeding and Lead Time Management
- [11:29](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=689) Video Production and YouTube Strategy
- [27:33](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=1653) The Launch Cadence: Video, Email, and Social Media
- [43:45](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=2625) Monitoring Analytics and Customer Support
- [56:26](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day#t=3386) Timing, Calendar, and Post-Launch Reality

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Opulo (company)
- Shopify (tool)
- YouTube (tool)
- Buffer (tool)
- Prusa (company)
- Lumen (product)
- Feeder (product)
- BYOP (product)
- Voron (company)
- Tom's Hardware (company)
- Adafruit (company)

## Related episodes from other shows

- [11: The Time In-Between](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-04-01-11-the-time-in-between) (Thoroughly Considered)
- [156: The Evolution of Sales Channels for Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2022-12-30-156-the-evolution-of-sales-channels-for-hardware-products) (Product Startup)
- [Advice Line with Tim Ferriss (August 2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025) (How I Built This)
- [70: Limited Edition](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-06-30-70-limited-edition) (Thoroughly Considered)
- [470: Upping the Chaos Level](https://hardwarepodcasts.com/podcast/embedded-fm/2024-02-09-470-upping-the-chaos-level) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-22-ep-27-launch-day. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Open Hardware Manufacturing Podcast.