# Ep. 26 - Preparing for a Product Launch - Part 2

- Show: [Open Hardware Manufacturing Podcast](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast)
- Published: 2024-08-08
- Length: 1h 00m
- Page: https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2
- Listen: http://opulo.io

## Summary

Steven Hawes and Lucian Shay Park of Opulo discuss the final stages of preparing their Lumen 3D printer for launch, focusing on internal operations and public-facing assets. They detail the creation of 'Ohai' (internal work instructions) and the rigorous setup of their Product Lifecycle Management (PLM) system using Liney to track inventory and costs. The hosts also cover pricing strategy, press kit distribution, managing the transition between product versions, and prepping customer support teams.

## Chapters

- [1:50](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=110) Internal Work Instructions (Ohai)
- [14:46](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=886) PLM Setup and Inventory Management
- [22:30](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=1350) Pricing and Costing
- [24:33](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=1473) Press Kits and Embargoes
- [31:27](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=1887) Production Plan and Version Transition
- [42:42](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=2562) Website Audit and Launch Day Prep
- [54:25](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-08-08-ep-26-preparing-for-a-product-launch-part-2#t=3265) Customer Support Training

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Opulo (company)
- Lumen (product)
- Ohai (tool)
- Liney (tool)
- Form Labs (company)
- Form 3 (product)
- Form 4 (product)
- Hackaday (company)
- Tom's Hardware (company)
- Lolspot (company)
- LulzBot Mini (product)
- Staging Plate (product)
- Feeders (product)

## Related episodes from other shows

- [17: Three Honda Civics](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics) (Thoroughly Considered)
- [11: The Time In-Between](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-04-01-11-the-time-in-between) (Thoroughly Considered)
- [52: Apollo Edition](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition) (Thoroughly Considered)
- [60 - THE Project ExecutionHer, Megan Young Gamble](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-05-18-60-the-project-executionher-megan-young-gamble) (People of Packaging)
- [DeepDive Masterclass Summary Series: THE PRE-ASCENT PROTOCOL - A Summary of the 4-part series (30m40s)](https://hardwarepodcasts.com/podcast/npi-sherpa/2026-03-24-deepdive-masterclass-summary-series-the-pre-ascent-protocol-a-summary-of-the-4-p) (NPI Sherpa)

## Citing this page

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