# Altium & Duro: The PLM Software Built for Hardware Startups

- Show: [OnTrack](https://hardwarepodcasts.com/podcast/ontrack)
- Published: 2026-09-30
- Length: 31m
- Episode: 356
- Page: https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups
- Listen: https://podcast.altium.com/e/altium-duro-the-plm-software-built-for-hardware-startups/

## Summary

Michael Corr, founder and CEO of Duro, explains why Altium acquired his cloud-based PLM platform to help hardware startups and small engineering teams manage product data without heavy IT overhead. He details how the Altium Designer plugin publishes library parts and full projects into Duro with part numbers and revision status, while the deeper integration within Altium 365 allows seamless switching between the two interfaces. Corr also highlights Duro's new AI agents that act as RF, mechanical DFM, and supply chain specialists to review change orders for teams that cannot hire those specialized roles. Finally, he emphasizes Duro's API-first architecture, which is designed to be easily consumed by AI coding agents to build custom integrations and extensions.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=0) Introduction: Michael Corr and the Altium-Duro Acquisition
- [1:58](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=118) The Strategic Rationale Behind Altium Acquiring Duro
- [4:40](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=280) Altium Designer Plugin and Altium 365 Integration
- [8:05](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=485) Duro's Hosting Options and Enterprise Scalability
- [9:45](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=585) Simplifying PLM for Startups vs. Enterprise Needs
- [15:17](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=917) The Shift Toward Simplified, Specialized PLM
- [18:17](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=1097) AI Agents for RF, DFM, and Supply Chain Review
- [23:41](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=1421) Duro's API-First Approach and AI-Friendly Documentation
- [26:23](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups#t=1583) Customer Integrations and Data Analysis Using the API

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

early-stage companies

## Mentioned

- Altium (company)
- Duro (product)
- Altium Designer (product)
- Altium 365 (product)
- Altium Agile (product)
- Altium Enterprise (product)
- Altium Discover (product)
- GovCloud (other)
- Tesla (company)
- Rivian (company)
- SpaceX (company)
- Tableau (product)
- GitHub (other)

## Related episodes from other shows

- [251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-09-28-251-michael-corr-justin-sears-on-how-altium-duro-are-fueling-the-next-generation) (The Next Byte Podcast)
- [Product Lifecycle Management with Michael Corr](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr) (The Amp Hour)
- [Cloud-based hardware: The next data revolution](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-03-cloud-based-hardware-the-next-data-revolution) (The Manufacturing Executive)
- [EMS@C-LEVEL 2022 Season Episode #1 with Altium and MacroFab](https://hardwarepodcasts.com/podcast/ems-c-level/2022-02-20-ems-c-level-2022-season-episode-1-with-altium-and-macrofab) (EMS@C-LEVEL)
- [#062 - How a hardware SaaS company wants to help you not get lost in your data during product development, with Michael Corr of Duro Labs, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-09-26-062-how-a-hardware-saas-company-wants-to-help-you-not-get-lost-in-your-data-duri) (The Hardware Entrepreneur)

## Citing this page

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