# Violet Labs: The Integration Hub Solving Hardware Data Chaos

- Show: [OnTrack](https://hardwarepodcasts.com/podcast/ontrack)
- Published: 2026-02-17
- Length: 38m
- Episode: 334
- Page: https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos
- Listen: https://podcast.altium.com/e/violet-labs-the-integration-hub-solving-hardware-data-chaos/

## Summary

Lucy Hoag, founder and CEO of Violet Labs, explains how her no-code integration platform solves hardware data chaos by connecting disparate tools like Altium Designer, Teamcenter, and NetSuite into a single hub. She details the historical lack of native interoperability in regulated industries like aerospace, driven by ITAR constraints and the combinatorial explosion of maintaining point-to-point integrations. Hoag highlights Violet's recently launched MCP server, which allows AI agents to query structured data directly from the platform, enabling natural language reporting and automated synchronization without hallucination risks.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=0) Introduction: Lucy Hoag and Violet Labs
- [1:29](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=89) Hoag's Background: From Satellite Design to Software
- [3:12](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=192) The Problem: Disconnected Tools and Data Silos
- [7:38](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=458) Violet as a 'Zapier for Hardware'
- [11:15](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=675) Root Causes: Regulation, Standards, and Engineering Culture
- [16:36](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=996) Platform Capabilities: PLM, MES, and ERP Integration
- [28:23](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=1703) AI Strategy and the New MCP Server
- [35:34](https://hardwarepodcasts.com/podcast/ontrack/2026-02-17-violet-labs-the-integration-hub-solving-hardware-data-chaos#t=2134) Natural Language Queries and Future Roadmap

## Topics

- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Violet Labs (company)
- Altium Designer (tool)
- Teamcenter (tool)
- NetSuite (tool)
- Zapier (tool)
- Mint (tool)
- Jira (tool)
- Confluence (tool)
- STK (tool)
- Duro (tool)
- Octopart (company)

## Related episodes from other shows

- [#062 - How a hardware SaaS company wants to help you not get lost in your data during product development, with Michael Corr of Duro Labs, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-09-26-062-how-a-hardware-saas-company-wants-to-help-you-not-get-lost-in-your-data-duri) (The Hardware Entrepreneur)
- [225: Communication Silos for Product Design Stakeholders](https://hardwarepodcasts.com/podcast/product-startup/2024-05-09-225-communication-silos-for-product-design-stakeholders) (Product Startup)
- [VC-Backed Hardware Design Collaboration is the (All) Spice of Life](https://hardwarepodcasts.com/podcast/moores-lobby/2023-05-30-vc-backed-hardware-design-collaboration-is-the-all-spice-of-life) (Moore's Lobby)
- [251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-09-28-251-michael-corr-justin-sears-on-how-altium-duro-are-fueling-the-next-generation) (The Next Byte Podcast)
- [Integrating Hardware and Software Teams](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-07-12-integrating-hardware-and-software-teams) (Oxide and Friends)

## Citing this page

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