# Altium Develop: Returning to Our Roots

- Show: [OnTrack](https://hardwarepodcasts.com/podcast/ontrack)
- Published: 2025-10-28
- Length: 12m
- Episode: 318
- Page: https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots
- Listen: https://podcast.altium.com/e/lawrence-romine-go-to-market-altium-develop-pcb-west-ontrack-podcast/

## Summary

Lawrence Romine, a 20-year veteran at Altium, explains the launch of Altium Develop, a new product offering designed to return the company to its roots of serving individual engineers and small teams. He contrasts this with the enterprise-focused Altium 365, noting that while large organizations need managed design processes and compliance features, smaller users prioritize accessibility and straightforward pricing. Romine describes the strategic shift as a 'homecoming' to the user-centric model that originally built Altium's reputation, now formalized through a public price point and a curated feature matrix.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots#t=3) Introduction and Altium's Origin Story
- [3:01](https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots#t=181) The Shift from User to Enterprise Needs
- [4:35](https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots#t=275) Altium Develop: Returning to Roots
- [6:51](https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots#t=411) Pricing Strategy and Feature Matrix
- [8:08](https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots#t=488) Customer Response and Availability

## Topics

- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

large enterprises

## Mentioned

- Altium (company)
- Altium Develop (product)
- Altium 365 (product)
- Altium Designer (product)
- Protel (product)
- PCB West (other)

## Related episodes from other shows

- [EMS@C-LEVEL 2022 Season Episode #1 with Altium and MacroFab](https://hardwarepodcasts.com/podcast/ems-c-level/2022-02-20-ems-c-level-2022-season-episode-1-with-altium-and-macrofab) (EMS@C-LEVEL)
- [Publicly Traded Hobby with Ben Jordan](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-14-publicly-traded-hobby-with-ben-jordan) (The Amp Hour)
- [353: Red for the Ones That Might Blow Up](https://hardwarepodcasts.com/podcast/embedded-fm/2020-11-26-353-red-for-the-ones-that-might-blow-up) (Embedded.fm)
- [T-25-007 : Valentina Ratner - Mechanical Engineer to SaaS for Hardware CEO](https://hardwarepodcasts.com/podcast/tradeoffs/2025-03-21-t-25-007-valentina-ratner-mechanical-engineer-to-saas-for-hardware-ceo) (TRADEOFFS)
- [Improving Electronic Design Collaboration by Shifting Left and Right](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right) (Moore's Lobby)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to OnTrack.