# AI-Powered PLM: The Future of Hardware Product Lifecycle Management

- Show: [OnTrack](https://hardwarepodcasts.com/podcast/ontrack)
- Published: 2025-07-01
- Length: 41m
- Episode: 304
- Page: https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management
- Listen: https://podcast.altium.com/e/ai-powered-plm-the-future-of-hardware-product-lifecycle-management/

## Summary

Michael Corr, CEO and founder of Duro, explains how his cloud-based PLM platform simplifies hardware product lifecycle management by centralizing bill of materials (BOM) data and integrating with supply chain APIs like Octopart and Nexar. He details the transition from traditional, complex legacy PLM systems to a simplified, opinionated tool that enforces best practices to reduce production errors. The conversation highlights the use of AI to automate data normalization, analyze change orders, and optimize Design for Manufacturing (DFM) by leveraging tribal knowledge. Corr also discusses Duro's Vendor Integration Engine (DVE), which connects directly to contract manufacturers for instant quoting and ordering of PCBAs.

## Chapters

- [0:56](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=56) Introduction: Michael Corr and Duro PLM
- [3:16](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=196) Why PLM is the critical data layer for hardware
- [7:42](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=462) PLM horror stories and configuration challenges
- [12:38](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=758) Duro's approach to simplifying PLM complexity
- [22:21](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=1341) Simplifying PLM onboarding and configuration
- [24:16](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=1456) AI integration in PLM systems
- [27:57](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=1677) AI opportunities in DFM and hardware optimization
- [30:00](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=1800) Nexar and Octopart integration benefits
- [33:38](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=2018) PCB procurement and vendor integration
- [37:28](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management#t=2248) Future features and manufacturing expansion

## Topics

- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies

## Mentioned

- Duro (company)
- Octopart (tool)
- Nexar (tool)
- Altium (company)
- Digi-Key (company)
- Arrow (company)

## Related episodes from other shows

- [Product Lifecycle Management with Michael Corr](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr) (The Amp Hour)
- [251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-09-28-251-michael-corr-justin-sears-on-how-altium-duro-are-fueling-the-next-generation) (The Next Byte Podcast)
- [Cloud-based hardware: The next data revolution](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-03-cloud-based-hardware-the-next-data-revolution) (The Manufacturing Executive)
- [#062 - How a hardware SaaS company wants to help you not get lost in your data during product development, with Michael Corr of Duro Labs, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-09-26-062-how-a-hardware-saas-company-wants-to-help-you-not-get-lost-in-your-data-duri) (The Hardware Entrepreneur)
- [146: Transparency in the Design For Manufacturing Process](https://hardwarepodcasts.com/podcast/product-startup/2022-10-19-146-transparency-in-the-design-for-manufacturing-process) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to OnTrack.