# The Rise of Software-Defined Vehicles

- Show: [OnTrack](https://hardwarepodcasts.com/podcast/ontrack)
- Published: 2024-07-30
- Length: 42m
- Episode: 274
- Page: https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles
- Listen: https://podcast.altium.com/e/the-rise-of-software-defined-vehicles/

## Summary

Lenora Clark, Director of Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, discusses the shift toward software-defined vehicles and the integration of advanced electronics in automotive design. She explains how sensor fusion (combining cameras, radar, and LiDAR) enables Level 3 autonomy and how in-mold electronics are transforming human-machine interfaces (HMI) through decorative, functional surfaces. The conversation also covers the challenges of EV charging infrastructure reliability, the cost pressures of increased electronic content on vehicle pricing, and the strategic move toward onshoring manufacturing to improve supply chain resilience.

## Chapters

- [0:33](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=33) Introduction and MacDermid Alpha Reorganization
- [4:15](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=255) Software-Defined Vehicles and New Business Models
- [9:34](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=574) Autonomous Driving Levels and Sensor Fusion
- [17:19](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=1039) EV Charging Infrastructure and Reliability Challenges
- [25:01](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=1501) Global EV Strategies: China vs. US/Europe
- [27:00](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=1620) Human-Machine Interfaces and In-Mold Electronics
- [32:46](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles#t=1966) Cost Pressures, Circularity, and Onshoring

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- MacDermid Alpha Electronics Solutions (company)
- ESI Automotive (company)
- Tesla (company)
- Mercedes (company)
- Honda (company)
- BMW (company)
- Jeep (company)
- Walmart (company)
- Target (company)
- IPC (company)
- LiDAR (chip)
- Radar (chip)
- In-mold electronics (tool)

## Related episodes from other shows

- [Redefining Transportation: Exploring EVs and Automotive with Indium's Brian O'Leary at Apex 2024](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-25-redefining-transportation-exploring-evs-and-automotive-with-indiums-brian-oleary) (EMS@C-LEVEL)
- [Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki) (Manufacturing Happy Hour)
- ["A Turning Point for AVs" - A Special Report](https://hardwarepodcasts.com/podcast/ee-times-current/2023-04-04-a-turning-point-for-avs-a-special-report) (EE Times Current)
- [33: Quitting My Finnish Lessons](https://hardwarepodcasts.com/podcast/embedded-fm/2014-01-02-33-quitting-my-finnish-lessons) (Embedded.fm)
- [Ep. 13 | How Motorsports Are Accelerating Product Development for Next-Gen Automotive Applications](https://hardwarepodcasts.com/podcast/moores-lobby/2020-11-20-ep-13-how-motorsports-are-accelerating-product-development-for-next-gen-automoti) (Moore's Lobby)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to OnTrack.