# Behind the Tech: Passion & Perseverance in Electronics Design

- Show: [OnTrack](https://hardwarepodcasts.com/podcast/ontrack)
- Published: 2024-04-09
- Length: 28m
- Episode: 261
- Page: https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design
- Listen: https://podcast.altium.com/e/behind-the-tech-passion-perseverance-in-electronics-design/

## Summary

Ben Kitzinger, Producer and Director of Altium Stories, discusses the philosophy behind Altium's documentary-style video series, which focuses on the personal journeys and humanitarian impact of engineers rather than product promotion. He highlights specific stories, including Joe Grant hacker mindset, Light Matter's optical computing, and Project Vive's affordable assistive technology for people with cerebral palsy. Kitzinger explains how this approach aims to inspire electrical engineers and celebrate the real-world impact of electronics design.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=0) Introduction to Altium Stories
- [1:20](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=80) The Philosophy of Human-Centric Storytelling
- [3:16](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=196) Case Study: Safety by Celia and Personal Trauma
- [7:03](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=423) The Joe Grant Episode and Hacker Mindset
- [9:00](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=540) Kitzinger's Background in CS and Media
- [14:14](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=854) Light Matter and Optical Computing
- [16:55](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=1015) Project Vive and Assistive Technology
- [18:38](https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design#t=1118) Corporate Culture and Audience Reception

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- Altium Stories (product)
- Joe Grant (other)
- Light Matter (company)
- Project Vive (product)
- Altium Designer (product)
- Arduino (product)
- Patrick Shan (other)
- David Jennings (other)

## Related episodes from other shows

- [An Interview with Ben Eater](https://hardwarepodcasts.com/podcast/the-amp-hour/2019-05-27-an-interview-with-ben-eater) (The Amp Hour)
- [81: Two of Those People Can't Be Ducks](https://hardwarepodcasts.com/podcast/embedded-fm/2014-12-17-81-two-of-those-people-cant-be-ducks) (Embedded.fm)
- [S6E41 James Davis | Living in Ukraine for $12/Day to Become An Engineer](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-10-10-s6e41-james-davis-living-in-ukraine-for-12-day-to-become-an-engineer) (Being an Engineer)
- [184: Not Likely, Possible, or Safe](https://hardwarepodcasts.com/podcast/embedded-fm/2017-01-18-184-not-likely-possible-or-safe) (Embedded.fm)
- [7: Lights, Camera, Electrons](https://hardwarepodcasts.com/podcast/embedded-fm/2013-06-26-7-lights-camera-electrons) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ontrack/2024-04-09-behind-the-tech-passion-perseverance-in-electronics-design. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to OnTrack.