# Improving Electronic Design Collaboration by Shifting Left and Right

- Show: [Moore's Lobby](https://hardwarepodcasts.com/podcast/moores-lobby)
- Published: 2024-07-16
- Length: 52m
- Episode: 14
- Page: https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right
- Listen: https://www.allaboutcircuits.com/podcast/improving-electronic-design-collaboration-by-shifting-left-and-right

## Summary

Ananth Avva, Senior Vice President and General Manager of Cloud Platform at Altium, discusses the challenges and strategies of bringing SaaS practices into engineering via Altium 365. He explains the concepts of 'shifting left' and 'shifting right' to improve collaboration between PCB designers and downstream teams like procurement and compliance. Avva highlights that organizations often overestimate the cost of change and underestimate the benefits of adopting cloud-based system-level thinking, which is crucial for managing complex supply chains and ensuring design integrity.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=10) Introduction and Altium's Cloud Strategy
- [3:28](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=208) Challenges of Moving Engineering to SaaS
- [9:07](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=547) Defining Shift Left and Shift Right
- [13:46](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=826) System-Level Thinking and Contextual Data
- [16:30](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=990) Managing Collaboration and Change Management
- [23:02](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=1382) Altium Designer vs. Altium 365 Roles
- [27:40](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=1660) IT Security and Government Compliance
- [33:12](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=1992) The Role of AI in Circuit Design
- [40:43](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=2443) Overcoming Resistance to Change
- [47:36](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right#t=2856) Renesas Acquisition and Future Outlook

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)

## Most relevant to

companies scaling up

## Mentioned

- Altium (company)
- Altium Designer (product)
- Altium 365 (product)
- Renesas (company)
- KiCad (tool)
- Marshall Me (product)
- Google Drive (tool)
- OneDrive (tool)
- Microsoft 365 (tool)
- Gmail (tool)
- Amazon Cloud (other)
- AWS GovCloud (other)

## Related episodes from other shows

- [PCB Design Tools for Every Team Size: Altium's New Approach](https://hardwarepodcasts.com/podcast/ontrack/2025-10-22-pcb-design-tools-for-every-team-size-altiums-new-approach) (OnTrack)
- [Altium Is Coming Home to the Designer | Lawrence Romine on OnTrack](https://hardwarepodcasts.com/podcast/ontrack/2026-08-18-altium-is-coming-home-to-the-designer-lawrence-romine-on-ontrack) (OnTrack)
- [Automating Requirements: How Altium 365 is Changing Engineering](https://hardwarepodcasts.com/podcast/ontrack/2024-10-16-automating-requirements-how-altium-365-is-changing-engineering) (OnTrack)
- [Altium Develop: Returning to Our Roots](https://hardwarepodcasts.com/podcast/ontrack/2025-10-28-altium-develop-returning-to-our-roots) (OnTrack)
- [EMS@C-LEVEL 2022 Season Episode #1 with Altium and MacroFab](https://hardwarepodcasts.com/podcast/ems-c-level/2022-02-20-ems-c-level-2022-season-episode-1-with-altium-and-macrofab) (EMS@C-LEVEL)

## Citing this page

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