# At Silicon Labs, Wireless IoT is Only The First Step in Rethinking Product Design

- Show: [Moore's Lobby](https://hardwarepodcasts.com/podcast/moores-lobby)
- Published: 2024-04-09
- Length: 56m
- Episode: 7
- Page: https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design
- Listen: https://www.allaboutcircuits.com/podcast/silicon-labs-wireless-iot-the-first-step-rethinking-product-design

## Summary

Daniel Cooley, CTO of Silicon Labs, explains how adding wireless connectivity is just the first step in rethinking product design, using examples like smart shelf labels and connected power tools to show how IoT improves functionality beyond mere connectivity. He discusses Silicon Labs' transition from mixed-signal chips to becoming the leading wireless IoT supplier, their new Series 2 chipsets, and a strategic partnership with Arduino to simplify Matter protocol adoption for developers. Cooley also shares insights on the rise of edge AI for sensor inference, the future shift of internet infrastructure from human-centric to machine-centric, and his career reflections on technical failures and leadership.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=8) Introduction and Silicon Labs History
- [5:13](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=313) The Challenge of Wireless for Non-Experts
- [14:24](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=864) IoT Use Cases: Shelf Labels and Power Tools
- [19:19](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=1159) New Series 2 Chips and Edge AI
- [25:33](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=1533) Matter Protocol and Arduino Partnership
- [29:44](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=1784) Future of IoT and Machine-Centric Infrastructure
- [43:01](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design#t=2581) Career Advice and Lessons from Failure

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

large enterprises

## Mentioned

- Silicon Labs (company)
- Arduino (company)
- Matter (other)
- Thread (other)
- Wi-Fi (other)
- Apple (company)
- Samsung (company)

## Related episodes from other shows

- [Biggest Opportunities in IoT | Silicon Labs' Matt Johnson](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-05-biggest-opportunities-in-iot-silicon-labs-matt-johnson) (IoT For All Podcast)
- [CES 2019 Special: Matt Johnson, Silicon Labs](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-16-ces-2019-special-matt-johnson-silicon-labs) (EE Times Current)
- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)
- [Connected Health in an Embedded World | Silicon Labs' Fritz Werder | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-30-connected-health-in-an-embedded-world-silicon-labs-fritz-werder-internet-of-thin) (IoT For All Podcast)
- [CEO Interview: Tyson Tuttle of Silicon Labs | You’ve Heard of Singing Cowboys? Well…](https://hardwarepodcasts.com/podcast/ee-times-current/2021-04-30-ceo-interview-tyson-tuttle-of-silicon-labs-youve-heard-of-singing-cowboys-well) (EE Times Current)

## Citing this page

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