# Seeing the Big Picture of Vehicle Electrification with Texas Instrument's Fern Yoon

- Show: [Moore's Lobby](https://hardwarepodcasts.com/podcast/moores-lobby)
- Published: 2023-03-21
- Length: 59m
- Episode: 2
- Page: https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo
- Listen: https://www.allaboutcircuits.com/podcast/seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yoon

## Summary

Fern Yoon, Director of Automotive Systems Engineering and Marketing at Texas Instruments, discusses her career path from thin-film process engineering to leading automotive system solutions. She details how TI’s improved voltage and current sensing accuracy (10x improvement) helps EV manufacturers extend battery range by ~20% and enhance safety through better state-of-health modeling. Yoon also explains the shift in automotive architecture toward zone control and supercomputing, highlighting TI’s solid-state solutions for battery management and active EMI filtering.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=1) Introduction: Fern Yoon and Texas Instruments
- [0:53](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=53) Yoon's Path to Engineering and Electrical Engineering
- [6:06](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=366) Master's Research: Silicon Nanowire FETs for Cancer Detection
- [10:12](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=612) Transition to TI: Thin-Film Process Engineering and Fab Life
- [14:47](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=887) Applications Engineering Rotations and Customer Support
- [24:03](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=1443) Automotive Systems Engineering: Battery Management and Range
- [32:22](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=1942) Vehicle Electrification: Zone Architecture and Supercomputing
- [43:41](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=2621) TI's CES Demo: High Voltage BMS and Solid-State Solutions
- [53:42](https://hardwarepodcasts.com/podcast/moores-lobby/2023-03-21-seeing-the-big-picture-of-vehicle-electrification-with-texas-instruments-fern-yo#t=3222) Advice for Women in Engineering and Career Growth

## Topics

- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

large enterprises

## Mentioned

- Texas Instruments (company)
- University of Texas at Dallas (other)
- UT Southwestern (other)
- Ruggedized Laptop (product)
- Ultrasound Systems (product)
- RC Car (product)
- High Voltage BMS Reference Platform (product)
- Active EMI Filter (product)

## Related episodes from other shows

- [Reimagining the vehicle of the future](https://hardwarepodcasts.com/podcast/ee-times-current/2022-03-25-reimagining-the-vehicle-of-the-future) (EE Times Current)
- [79: Not as Efficient as the Borg](https://hardwarepodcasts.com/podcast/embedded-fm/2014-12-04-79-not-as-efficient-as-the-borg) (Embedded.fm)
- [The Rise of Software-Defined Vehicles](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles) (OnTrack)
- [Zonal Power: 48V Architectures for the Software Defined Vehicle](https://hardwarepodcasts.com/podcast/ee-times-current/2026-05-08-zonal-power-48v-architectures-for-the-software-defined-vehicle) (EE Times Current)
- [Telematics: The Evolution of Connected Vehicles | Hope Bovenzi, GM of Automotive Infotainment at TI | #AskIoT E025](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-05-01-telematics-the-evolution-of-connected-vehicles-hope-bovenzi-gm-of-automotive-inf) (IoT For All Podcast)

## Citing this page

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