# AMD Low-Power Guru Addresses the Looming Electronics Power Challenge

- Show: [Moore's Lobby](https://hardwarepodcasts.com/podcast/moores-lobby)
- Published: 2022-10-25
- Length: 1h 13m
- Episode: 4
- Page: https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge
- Listen: https://www.allaboutcircuits.com/podcast/amd-low-power-guru-addresses-looming-electronics-power-challenge

## Summary

Sam Naffziger, AMD's Senior Vice President and Corporate Fellow, details his 30-year career in processor design, explaining how he pioneered low-power techniques like adaptive clocking and boost modes at HP and Intel before bringing them to AMD. He discusses the transition from monolithic SoCs to chiplet architectures, highlighting the Rome server processor and 3D V-Cache as key innovations that address the looming power challenge in data centers and consumer devices. Naffziger emphasizes that future performance gains require a multidisciplinary approach integrating software, packaging, and silicon design to achieve AMD's '30 by 25' efficiency goal.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=4) Introduction: Sam Naffziger and Early Career
- [6:28](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=388) The Importance of Power in Notebooks and Data Centers
- [10:26](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=626) HP PA-RISC and Intel Itanium Architecture
- [22:24](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=1344) Sneaking Low-Power Features into AMD Bulldozer
- [31:29](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=1889) PPA Optimization and GPU Power Management
- [42:55](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=2575) The Looming Power Problem and 30 by 25 Initiative
- [50:54](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=3054) Chiplet Architecture and 3D V-Cache Packaging
- [1:08:16](https://hardwarepodcasts.com/podcast/moores-lobby/2022-10-25-amd-low-power-guru-addresses-the-looming-electronics-power-challenge#t=4096) Caltech Pranks and Chip Art Easter Eggs

## Topics

- [Analog & power electronics](https://hardwarepodcasts.com/topic/analog-and-power-electronics)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

large enterprises

## Mentioned

- AMD (company)
- HP (company)
- Intel (company)
- Itanium (product)
- Bulldozer (product)
- Zen (product)
- Rome (product)
- 3D V-Cache (product)
- Frontier (product)
- Navi 2 (product)

## Related episodes from other shows

- [Interview: AMD CTO Papermaster | Interview: Imagination CEO Black | Where to Invest in 2020](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-24-interview-amd-cto-papermaster-interview-imagination-ceo-black-where-to-invest-in) (EE Times Current)
- [An All Inclusive Journey to HPC/Data Center Silicon Success](https://hardwarepodcasts.com/podcast/ee-times-current/2022-10-21-an-all-inclusive-journey-to-hpc-data-center-silicon-success) (EE Times Current)
- [Episode 38: The Future of Transistor Design and Advanced Packaging](https://hardwarepodcasts.com/podcast/the-circuit/2023-10-16-episode-38-the-future-of-transistor-design-and-advanced-packaging) (The Circuit)
- [Episode 67: A Conversation with Aart de Geus on EDA and the Future of Silicon Design](https://hardwarepodcasts.com/podcast/the-circuit/2024-05-13-episode-67-a-conversation-with-aart-de-geus-on-eda-and-the-future-of-silicon-des) (The Circuit)
- [Interview: Ampere CEO Renee James | Arm-ing Data Centers](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-08-interview-ampere-ceo-renee-james-arm-ing-data-centers) (EE Times Current)

## Citing this page

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